How Nick closed his first $25K client (Full guide - no links)

3 years ago I kicked off our most powerful, successful program OF ALL TIME. It was a pilot program, with just 40 people. And even though I literally closed the checkout, people still ask me to open it back up again. The goal was simple: “Help as many agency owners as we could to design, sell and deliver a $25,000 funnel project (even if they had no idea what to include, how to charge or what to deliver).” Even if they had no idea where to find high ticket clients. Even if they didn’t have a NICHE. EVEN IF they had never made that much from one client before. No matter their experience, I knew I could get them high ticket, paying customers. I wanted to help them LAND their first, five figure funnel customer. And what’s AWESOME about my process, is that you just repeat it when you want another client. When Nick joined, his business was going OK. But he wanted that magic formula of: more money, less time. He joined the program and followed the process. He joined the calls and brought his questions. And he closed his first ever $25,000 client (with a $10,000 deposit). These are the 9 steps he took to find clients, pitch a BRAND NEW five figure offer and deliver the process to the customer. - Pick something on their “to do” list (a priority) Have you ever had a customer struggle to understand what you do? Or have you ever had a customer that you know you can help, if they’d just LISTEN to you? It’s almost certainly because you’re not selling something on THEIR priority list. If they don’t care about it, they won’t buy. If you’ve ever felt that customers don’t really get what you do, they sure as hell won’t pay a ton of money for it. - Charge for audits/consultations How often have you coached, consulted and given valuable information to the lead before they’ve even paid you? Do your discovery calls end up turning into free coaching sessions? And worst of all, after demonstrating all that “value”, the customer says “I’ll think about it…” If you’re not charging for consulting, audits and discovery sessions, the customer isn’t going to value you. You need to learn how to sell the pre-sales sessions (and charge good money for them). - Qualify, qualify, qualify And what about the proposal stage? How often have you written up a proposal, only for the customer to say “wow, I can’t afford that…”? If you’ve ever worked with a low value client, you know how detrimental they are to your business. You need a qualification system that only allows the best clients to work with you: -they can afford you -they can afford to implement your advice -they refer -you can get them epic results -you like them/they seem coachable How can you soar with eagles when you’re too busy working with turkeys? - Sell during the consultation I get paid to say NO to clients. I.e. I still literally make money when I don’t want to work with them. Even better? I get paid even when the CUSTOMER says no to me. If you’re ever stuck during the sales process, and you feel that you’re spending too much time and effort closing clients or trying to get them over the line, you need a process where you can sell during each stage, and you’re ALWAYS profitable. - Focus on winners I refuse to work with anyone who doesn’t A) believe in themselves or B) believe in their own product. I will only work with business owners who are already winning, because it’s easier to scale and accelerate results. If you’re only working with losers, no matter how much they beg and plea desperately to you, you’ll always be stuck on low level projects that DO NOT PAY. - Solve a $25,000 problem Better yet, solve a $50,000 problem. Then you’ll seem cheap. Unless you can identify a problem that is costing your client more than $25,000 a year - you’ll never be able to sell something more than that. And it’s easier than you might think. If they have a $25,000 product and you can identify where they’re missing TWO sales, you’ve just doubled their ROI. - Help CUSTOMERS crush their sales If you feel you’re struggling to sell your services, and you’re thinking of a way to crush your own sales pipeline, you need to start thinking about how you can get results for YOUR customers. Have you ever had a campaign for a client fall flat? Maybe you’ve done everything right, but for whatever reason the money just didn’t roll in? It’s probably because you haven’t identified winning clients and winning products. Too often we try to revive or rescue dying products and sell them to our worst customers. Flip that and start selling your BEST products to your BEST clients and repeat that. - Work with what you’ve got Stop re-branding, stop “re-skinning” customer websites and stop launching new products. Your customer, if you’ve followed the above, has already got money in the bank. They’re just not leveraging what they already have. Customer databases, products, services, offers, upsells, subscriptions… There is literally no need to start from scratch when a customer hires you. Work with what they’ve got and get their CURRENT sales and marketing dialled in, before you launch something new. - Rinse and repeat Same advice again. Got a campaign that works? Run it again! I’ve never understood why so many businesses insist on novelty and trying something new. If it works, work it. Work it until it doesn’t work, then find something new. All these steps are VERY simple, and what's even funnier - they can all be implemented TODAY. Most agency owners overthink each of these stages and insist on being stuck, rather than just DOING it and not worrying about what people might say and think. I literally guarantee that if you put each of these in place, in your business today, you’d see an immediate uplift. And that’s why (after lots and lots of messages) I’m opening up “$10K/Month Agency Revenue” to just 25 funnel agencies THIS WEEK. Plus - you can get started for $300 (no bullshit). Hit reply and I’ll get you on the early bird list. Have courage, commit and take action. Mike Copyright © 2024 Sell Your Service, All rights reserved. Our mailing address is: michael@sellyourservice.co.uk Want to change how you receive these emails? You can [unsubscribe from this list.](