How to sell even the most boring products

The big problem that entrepreneurs, business owners and product creators face, especially if you're reading this book, is a lack of sales. What we want to work towards is not just more sales. It's an approach to how we're going to get more sales. Everyone wants more sales, but how do we get there? And what we're specifically looking for is to create exciting and enthusiastic sales. What we're looking to do is create compelling and desirable products that are exciting (for you to sell) and easy to sell. Which sounds like a bit of a tall order, but I promise you that when you really care about what it is that you do, and you understand how it helps people, it's actually much easier to make sales. And I believe that summed up, there are three basic roadblocks to why people feel this way. - We have uninterested customers. - We are unconfident in the product. - And we are uncomfortable with sales. Uninterested customers means when you talk to people, even if you manage to find them, they don't seem particularly interested in what it is that you're selling. You might think “I know that this works” but it can become a bit of a negative feedback cycle. Where, because it appears, you have uninterested customers, you become unconfident in the product. Because you're unconfident in the product, you become uncomfortable with sales. And because you're uncomfortable with sales, your customers seem uninterested, and it can be a bit of a doom spiral. The way that I want to fix this for you, is by first of all, focusing not on what you're selling, but we're going to focus on the People who you’re selling to. This is by focusing on the customer – the People. When it comes to feeling unconfident in the product, we then need to change what it is that you believe a product is and redefine that. We redefine what a Product is. And then with the sales, when you're uncomfortable with sales, I want to show you a sales process that is going to make sales way more comfortable, way more fun, easier, more repeatable. The Process. The way that you want to attract more customers, find more customers, make it compelling for them is first of all, focusing on their problems. Which sounds counter-intuitive. But trust me, when you have a list of a hundred customers problems, and their top three problems, that's when things really begin to change. Look at how I'm explaining this to you. Top three problems, uninterested customers, unconfident in the product and uncomfortable with sales. We’re then going to look at the transformation. This is the transformation that they want to go on. What are they willing to sacrifice? What are they looking to change? What are they willing to change? And then we want to frame it around their future. You're going to hear that word a lot because the future is what it's all about. And we need to start selling the future to our customers. That is the start of creating incredible sales processes and really driving up your revenue. Focusing on their problems, looking at their transformation, and then defining their future. A product is not a thing. I think a lot of people think of product as delivery. It's the Xbox controller or the phone. With services for example people think the service is “accounting”. And that's not true. A product is made up of three things. First of all, it is made up of benefits. I've heard it said that a product without benefits is not a product. And that's absolutely true. How often have we seen on Shark Tank and Dragon's Den some widget that someone's created, but no one can quite figure out how it benefits them. They ask questions like “what's the point of it?” And the inventor's response is “no, no, no, this is life-changing, it's revolutionary!” But if other people can't see the benefit in it, it's not a product. Then we have the offer. The offer is essentially what do they give you and what do you give them? What do they walk away with? How can they buy it? How can they use it? That's getting closer to what the thing is, but it still actually isn't ever “the thing”. The Xbox controller, the phone, the accounting, never comes up by the way. That's a delivery method. And then finally, the message. This is what you tell them. This is how you convey to your audience “this is a product that we want to talk about.” People talk about things they're confident in. So this is how you demonstrate confidence in your product, by the message. And then finally the sales process. Let's not over-complicate it. The first piece is to qualify, make sure that they're the right customer for you. Not that you're the right product for them, that they're the right customer for you. And next we sell, which is really just a case of taking the problems, the transformation, the future, the benefits of the offer, the message, putting it towards them, asking them the right questions and working out “Is this now the right product for you? Is this the right relationship for us?” Selling is: 1. A transference of enthusiasm and 2. Working out with them makes sense for two parties to work together. That's all it is. And finally the close. That's the part that I think most people need help with. They have these amazing products and offers, but if you're not confident with closing, and if you feel uncomfortable with someone saying “no, I don't want to buy this because”… whatever their reason is, you're going to really struggle to make sales. So that is the Sell Futures, Not Features, model and methodology. And that's what I'm going to take you through tomorrow when I launch Sell Futures, Not Features. Mike P.S. Here's some ways I can help your funnel business double it's revenue. 1. Buy the book [Five Figure Funnels](. It'll help you sell a marketing funnel project for $25,000+ 2. Join the private [Sell Your Service Mastermind Group](. You'll meet other funnel builders looking to double their revenue 3. Have me or one of my coaches on a [free 1:1 call]( to show you exactly what you need to do to double your revenue here. 4. Join [Seven Figure Freedom]( - showing you how to double your revenue in 90 days (and get back 10 hours a week) for funnel builders Copyright © 2022 Sell Your Service, All rights reserved. Our mailing address is: michael@sellyourservice.co.uk Want to change how you receive these emails? You can [unsubscribe from this list.](