Biggest goal I’m working towards and how I’m doing it

Right now, the biggest goal I’m working towards is increasing our conversion rates for sales. My friend and colleague Adrian Peck wrote a book called "[How To Fall Back In Love With Your Business]( In the book and during some training I did with him, he outlined the BEAUTIFULLY simple Revenue Triangle. Revenue is the result of Leads <> Conversions <>Average Order Value. Leads are people who you can contact. Conversions is the % of people who buy. Average Order Value (AOV) is the average sum they spend in a year/transaction/lifetime etc. To you, this might seem obvious or even trivial. To me, it was revolutionary. I knew the formula, I just hadn’t seen it presented in this manner. My biggest problem was REVENUE. And I had fallen into the trap of believing the solution was...to drive more leads. When we looked at our lead count, it was hundreds a month. On autopilot, hundreds of leads per month ([see how here](. Our average order value was OK, not great. But our conversions....LOW! So what was the goal? INCREASE THE CONVERSION RATE! It might sound strange but it was a HUGE mindset shift and frankly, a little scary, not to pour all our resources and time into generating leads. I had to believe that the system we set up worked and worked well. So now my goal is to focus on conversions. Both lead to first time customer and core offer to recurring revenue customer. How do we do that? Pretty simple really. - Set up 3 points we can measure conversion rates DAILY (and read the report - what get’s measured gets managed) - Increase the number of offers made to each lead - Increase the number of follow up communications made to each lead - Increase the frequency and reduce the time between offers Here’s my Conversion Triangle: First we’ll measure how many offers we make, how frequently they’re made, the time between offers and the # of follow up comms (emails, texts, adverts, content, calls etc.) Then, we’ll increase those numbers and hey-presto, I’ll be a gajillionaire. If you want to know which one of these I’ve already FIXED and how I [turn new leads into sales]( within minutes - check out my Get Clients training here: [( [>>Get Clients]( Have courage, commit, and take action. Mike Mike Killen Sell Your Service Sent to: {EMAIL} [Unsubscribe]( Sell Your Service Ltd., The Generator, Kings Warf, Exeter Quay, Exeter, EX2 4AN, United Kingdom