Are they smarter? Spend 8 minutes online and youâll be bombarded by videos, adverts and posts from 22 year olds who have âcracked the codeâ and promise you that theyâre making $10M a month with âthis one simple offerâ. And I donât know about you, but this would confuse me MASSIVELY. What was I doing wrong? Where was I failing? What were these guys doing differently that I was missing out on? And it turns out there are two specific things that they do. One of which is to do with how they sell (that you can copy). And one of which is called checks notes scamming and lying to people. We all assume that these guys must be doing something illegal. Youâve been doing this for 3 years, 5 years, 10 years, 20 years. Youâve NEVER seen numbers like theyâre hitting. So part of you has always presumed that theyâre either lying or scamming people. And youâre not wrong, but⦠Itâs not as simple as that. Iâm not going to name any names here. But YouTube is AWASH with seemingly successful young people (men mainly), who are âcrushing itâ with this one simple model. Especially in the agency space. So I decided to spend some time researching what they teach, what they sell and how they sell it. And the results were extremely interesting. Letâs start with how they sell first, before moving to the lying and scamming part. There is ONE thing that they do, that you can copy, without scamming people. Itâs not hype selling or pressure selling, itâs not spammy or scammy. What theyâre EXTREMELY good at, is attracting the right people with the right offer. Have you ever looked at these guys and asked yourself âWhat do they actually sell?â Is it a course or a coaching program or something? Are they an affiliate (ugh - imagine)? But thatâs kind of my point. They donât sell what they do. Theyâre selling an appealing lifestyle and a solution to a problem. Absolutely the argument should be made that they attract teenagers and other young men, too naive to realise that they are buying into a pipe dream. Take a guy called âHamzaâ for example. Iâve only looked at his stuff from a research perspective. His entire âthingâ is self-improvement. So he sells a course on how to make money with self improvement. And his courseâ¦teaches people how to make courses about self improvement. Not entirely bad on the surface but the majority of his audience are 15 - 21 year olds. People with the least amount of experience in âself improvementâ on the planet. ANother angle he takes is getting his audience to start a channel, talk about self improvement and sell his course to their audience. Again, not a terrible idea. Iâm an affiliate myself. But Iâm sure you can see the problem with getting a 19 year old to talk about self improvement, to other 19 year olds who talk about self improvement. The majority of these guys sell a course that shows you how to sell their course. But, theyâre successful because they KNOW their audience and they know what they want. As for the scam side⦠Again, Iâve only viewed any of this moronâs content from a sheer research perspective. Andrew âI am a giant fuckwadâ Tateâs course and program is - and I cannot overstate this - absolutely fucking awful. Truly, itâs some of the most poorly written, middle of the road dull and out of date content on the planet. Part of the problem is that when you look up to someone, and you spend money on them, you can convince yourself that it was worth it. This is known as the sunk cost fallacy. The sunk cost fallacy occurs when people continue to invest in something because they have already invested significant time, effort, or money, regardless of the current costs or benefits. This bias often leads individuals to justify and defend their choices to avoid the psychological discomfort of admitting a mistake. So what can you do? - Sell the outcome. Sell the benefits. Sell what they want. Sell the FUTURE. It works on everyone. - Ignore all this shit - it basically isnât real. Remember Tai Lopez? Whatâs that joker up to now? Fuck all. Because he was spending hundreds of thousands a month on ads just to sell his shit content to people too naive to know better. And now, he canât afford to keep paying those ads because people realised his course and content was absolute garbage. Iâve fallen for this stuff before. We all have. Thereâs no shame in investing in yourself. But trust me. Aside from having a very wealthy Mummy and Daddy (some big players in the agency YouTuber space seem to forget to mention that when they talk about starting a business) these guys arenât doing anything special that youâre not capable of. Focus on your race, and run that. P.S. Hereâs some more ways I can help your funnel business grow. 1. Claim your 30 day free trial of the most powerful marketing, sales and content platform on the planet PLUS get my training, funnels and automations [included here](. 2. Buy the book [Sell Futures, Not Features](. It'll help you turn your products and services into compelling âmust buyâ items 3. Subscribe to the [YouTube channel]( 4. Watch our free training on [how to do $10,000 a month]( in recurring revenue selling funnel and agency services Copyright © 2024 Sell Your Service, All rights reserved. Our mailing address is:
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