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sellyourservice.co.uk
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michael@sellyourservice.co.uk
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Wed, May 1, 2024 04:07 PM
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Anymore A few years back I thought I had landed the client of a lifetime when a well known author, s
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Anymore A few years back I thought I had landed the client of a lifetime when a well known author, speaker and âinfluencerâ asked me to help them with driving more members to the community. At first, I was blown away by the offer. I suppose it was a mixture of being starstruck, admiring and looking up to the person and being asked by someone in the public arena. And within about 18 months I managed (through his connections) to land two more well known personalities. TV and internet types. Not A-list, red carpet celebrities, but famous enough that you probably have one of their books around somewhere. And I remember at the time being convinced that this was the moment that my business and career would skyrocket. Looking back of course, I should have seen all the red flags. But! We learn from our mistakes. Now this whole personâs âthingâ was how much money they have. They were known for being wealthy and creating wealth. Heâd regularly boast to me about how much his business and books were making. In fact when I met him at a train station in London once, he drunkenly admitted to me just how big the signing bonus or advance or whatever was, for his next book. I should add that it was about 5pm and he was pretty pissed (drunk) because heâd spent the day with clients at some sporting event. Hours later heâd refer to his wife as a âsolid 7/10â and ânot the best looking woman heâs been with, but up thereâ moments before she joined us for dinner. Anywho. Despite the money and wealth and fame, it should have rung alarm bells when he said that his company didnât have a lot of capital. So heâd appreciate mates' rates on the work we did for him. And Iâm ashamed to admit that I gladly lowered our usual fee. In my defence, I MASSIVELY looked up to this guy. Also, it seemed like easy money, frankly. Well known author, private community, he was capable and willing to create content. Honestly, it seemed like a match made in heaven. I was so proud. I told all my family. I finally felt like Iâd made it. The deposit was paid - it was likeâ¦Â£2000 or something, and I cracked on with the work. I delivered the first round of the campaigns to him. Andâ¦silence. We had a few calls back and forth. But the progress wasâ¦very very slow. And this is when things started to turn sour. The pattern I noticed was that I was on his timeline. He could leave feedback or replies for days, weeks, at a time. But as soon as he replied, he wanted a response immediately. I tried to explain that I had other commitments and I donât work like that. But that wasnât good enough. Whatâs really awful is that that same year, I got married. I gave plenty of notice. Hell, even his wife told him to stop emailing and messaging during my wedding and honeymoon. Iâm very very glad to say that I focused 100% on my wife and family during that time. But turns out leaving my phone off and email unanswered for a week or two was NOT good enough for him. Iâm a big fan of communication - Iâll gladly admit that I am not as good as I want to be and Iâm always working at it. In my experience there isnât anything a phone call canât fix. Coming back to work I had emails, texts, answerphone messages and Slack messages. All chasing me. I tried to explain that we had project cycles and if he didnât reply or give feedback immediately, which is fine, whenever he did reply it might have to take some time before we get around to it. I was not at his beck and call. Thatâs not how he saw it. âThatâs my prerogative!â heâd shout down the phone. âI get better customer service from my internet provider and Iâm not paying them as much as I am you!â Words like disgraceful and disgusting were thrown around. Baring in mind - heâd paid £2000 so far. And, I had delivered 100% of everything we had agreed so far. I was lost. I was distraught. I was about to lose a client that I had worked so hard to get. And worst of all. I had met my hero and he did not live up to my image of him. I turned to a friend of mine, Gareth, who had run a very large agency. He gave me some really really good advice. Essentially, I wasnât willing to work how this client wanted me to work. If he wasnât who he was, I would have dropped him. âSounds like youâre not that desperate to keep him on Mikeâ Gareth told me. âMy advice, is ask your wife.â So I did. And my wife told me that she doesnât like who I am, when Iâm around or working for this guy. Iâm either on edge, stressed, upset or worse - a dickhead - when Iâm around him. I felt deep deep shame that my wife didnât like who I was when I was with him. We had a call booked the next day. The ultimatum was pretty clear. Either work at his beck and call, be more âaccessibleâ when he needs OR we donât work together. I donât think Iâd even got through âIâm sorry, I canât do that A--â before he shouted âright then, youâre fucking firedâ and hung up on me. What I learned is that a bad client is a bad client. And, based on my experiences with all three very VERY minor personalities and influencers - all of them thought the world revolved around them. And mine didnât. If you ever wonder why Iâm so obsessed with qualification. Why I say qualification should be 90% of the sales journey. Itâs because one great client can make your day. One bad client can make you miserable. It doesnât matter who they are - you need to make sure that you like them, they can afford you and perhaps more importantly, they respect you. P.S. Hereâs some more ways I can help your funnel business grow. 1. Claim your 30 day free trial of the most powerful marketing, sales and content platform on the planet PLUS get my training, funnels and automations [included here](. 2. Buy the book [Sell Futures, Not Features](. It'll help you turn your products and services into compelling âmust buyâ items 3. Subscribe to the [YouTube channel]( 4. Watch our free training on [how to do $10,000 a month]( in recurring revenue selling funnel and agency services Copyright © 2024 Sell Your Service, All rights reserved. Our mailing address is:
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