Stop doing this - please! How often have you heard the phrase âadd valueâ? Iâm telling you right now, that it is the #1 killer of ALL businesses. So many businesses have succumbed to the pitfalls of trying to âadd valueâ to their product or customers. Tell me if this story rings true. Youâre selling a service, it does ok, and you land a few clients. As time goes on, you see more changes in the market and in the technology that you use. Over time, your clients expect a little more. You decide that you want to really ramp up your efforts and make a big push. Maybe a re-launch or a price increase. And every dickhead YouTuber and influencer you hear from repeats âyou need to add valueâ over and over. It makes sense, right? Add more âstuffâ to the service or product that justifies the price increase. Or if you want to become well known - your offer needs to have more value. And so you add more features to the service. You expand the offer. Make it better. And with all of that, youâre adding value. Except when push comes to shove⦠The result⦠Nothing. All your hard work and added value and improved features. All thatâs happened is that youâve increased your workload. Now, youâre having to deliver even MORE to the client. Yes, you might make more revenue. But is it more profitable? I see this all the time. Imagine you had to create a $2000 a month product. Most people would PACK that offer with dozens, maybe even HUNDREDS of features. Group calls, communities, channels, programs, audits, surveys, automation, A.I., campaigns, copy⦠And itâs even more exhausting than when you were just selling $2000 one off projects. Which is why âadding valueâ is absolute, grade-A bollocks. And Iâll tell you why. The value that your customer gets from your product, has absolutely NOTHING to do with you. Thatâs right. Read that again. The value your customer gets - is none of your business. You canât control it. You canât add to it. You canât tell people the value theyâll get. And I can prove it to you. To some people in the world, having a cheap frisbee for the beach isnât enough. They need a $175 plastic frisbee (yes really). They need people to know that they can afford the best. They get an entirely different value from the money they spend. Itâs not the plastic. Itâs about what the plastic says about them. They place value on status, perception and hierarchy. Itâs got nothing to do with you. My niece LOVES this weird webtoon called âSchool Bus Graveyardâ. Itâs not for me. But then neither is Game of Thrones and people love that shit. She loves this comic so much that sheâll re-read it over and over. And sheâll post in forums. And share it with her friends. She gets something from that webcomic. The art is simple. Itâs pretty basic. The plot isâ¦there. But she loves it. And yes, being her age, sheâll probably move on pretty soon. But the value isnât created from the âstuffâ like the quality of the art. Or even how âbigâ the comic is (some versions are just a few cells). Itâs that the essence of the story, overlaps perfectly with what she values. And when we create products, the best we can hope for is an overlap in value. PEOPLE have values. It literally means that people value different things. They have priorities. And you canât change that with new interfaces or more features. If someone believes that status or community or strength are important. Theyâll be drawn to products that make it easier to get those things. Donât add âstuffâ thinking itâll bring more customers. Chances are, you havenât scratched the surface of whatâs important to your customers yet. And when you understand that. The delivery is 100x easier. P.S. Hereâs some more ways I can help your funnel business grow. 1. Claim your 30 day free trial of the most powerful marketing, sales and content platform on the planet PLUS get my training, funnels and automations [included here](. 2. Buy the book [Sell Futures, Not Features](. It'll help you turn your products and services into compelling âmust buyâ items 3. Subscribe to the [YouTube channel]( 4. Watch our free training on [how to do $10,000 a month]( in recurring revenue selling funnel and agency services Copyright © 2024 Sell Your Service, All rights reserved. Our mailing address is:
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