Newsletter Subject

Doing THIS is killing your business

From

sellyourservice.co.uk

Email Address

michael@sellyourservice.co.uk

Sent On

Sun, Apr 28, 2024 04:06 PM

Email Preheader Text

Stop doing this - please! How often have you heard the phrase “add value”? I’m tellin

Stop doing this - please! How often have you heard the phrase “add value”? I’m telling you right now, that it is the #1 killer of ALL businesses. So many businesses have succumbed to the pitfalls of trying to “add value” to their product or customers. Tell me if this story rings true. You’re selling a service, it does ok, and you land a few clients. As time goes on, you see more changes in the market and in the technology that you use. Over time, your clients expect a little more. You decide that you want to really ramp up your efforts and make a big push. Maybe a re-launch or a price increase. And every dickhead YouTuber and influencer you hear from repeats “you need to add value” over and over. It makes sense, right? Add more “stuff” to the service or product that justifies the price increase. Or if you want to become well known - your offer needs to have more value. And so you add more features to the service. You expand the offer. Make it better. And with all of that, you’re adding value. Except when push comes to shove… The result… Nothing. All your hard work and added value and improved features. All that’s happened is that you’ve increased your workload. Now, you’re having to deliver even MORE to the client. Yes, you might make more revenue. But is it more profitable? I see this all the time. Imagine you had to create a $2000 a month product. Most people would PACK that offer with dozens, maybe even HUNDREDS of features. Group calls, communities, channels, programs, audits, surveys, automation, A.I., campaigns, copy… And it’s even more exhausting than when you were just selling $2000 one off projects. Which is why “adding value” is absolute, grade-A bollocks. And I’ll tell you why. The value that your customer gets from your product, has absolutely NOTHING to do with you. That’s right. Read that again. The value your customer gets - is none of your business. You can’t control it. You can’t add to it. You can’t tell people the value they’ll get. And I can prove it to you. To some people in the world, having a cheap frisbee for the beach isn’t enough. They need a $175 plastic frisbee (yes really). They need people to know that they can afford the best. They get an entirely different value from the money they spend. It’s not the plastic. It’s about what the plastic says about them. They place value on status, perception and hierarchy. It’s got nothing to do with you. My niece LOVES this weird webtoon called “School Bus Graveyard”. It’s not for me. But then neither is Game of Thrones and people love that shit. She loves this comic so much that she’ll re-read it over and over. And she’ll post in forums. And share it with her friends. She gets something from that webcomic. The art is simple. It’s pretty basic. The plot is…there. But she loves it. And yes, being her age, she’ll probably move on pretty soon. But the value isn’t created from the “stuff” like the quality of the art. Or even how “big” the comic is (some versions are just a few cells). It’s that the essence of the story, overlaps perfectly with what she values. And when we create products, the best we can hope for is an overlap in value. PEOPLE have values. It literally means that people value different things. They have priorities. And you can’t change that with new interfaces or more features. If someone believes that status or community or strength are important. They’ll be drawn to products that make it easier to get those things. Don’t add “stuff” thinking it’ll bring more customers. Chances are, you haven’t scratched the surface of what’s important to your customers yet. And when you understand that. The delivery is 100x easier. P.S. Here’s some more ways I can help your funnel business grow. 1. Claim your 30 day free trial of the most powerful marketing, sales and content platform on the planet PLUS get my training, funnels and automations [included here](. 2. Buy the book [Sell Futures, Not Features](. It'll help you turn your products and services into compelling “must buy” items 3. Subscribe to the [YouTube channel]( 4. Watch our free training on [how to do $10,000 a month]( in recurring revenue selling funnel and agency services Copyright © 2024 Sell Your Service, All rights reserved. Our mailing address is: michael@sellyourservice.co.uk Want to change how you receive these emails? You can [unsubscribe from this list.](

Marketing emails from sellyourservice.co.uk

View More
Sent On

08/12/2024

Sent On

07/12/2024

Sent On

10/11/2024

Sent On

08/11/2024

Sent On

07/11/2024

Sent On

05/11/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.