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sellyourservice.co.uk
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michael@sellyourservice.co.uk
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Wed, Apr 10, 2024 04:07 PM
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Follow Marvel There are three main ways that I measure the success of my work. - Revenue - New clien
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Follow Marvel There are three main ways that I measure the success of my work. - Revenue (sales) - New clients - New views on content Number 3 is kind of a vanity metric, because of course views donât always turn into revenue. But in my case, they can do because I make money from YouTube ads and I know that views on my YouTube content often convert into sales and leads. Revenue is of course important, but profit is what really matters. However revenue is a GREAT measure of how much the market knows about you and how well youâve understood their problems. And new clients is important because I could have a $1M a year turnover business with only 8 clients BUT if they all leave me, Iâve left all my eggs in one basket so Iâm back to zero. And of course they way I improve these three numbers is with content, products and campaigns. And I used to bang my head against a wall when I had to create a new campaign. Imagine youâve got 2 products. Maybe a course and a consulting program. One is $3000 and the other is $3000 a month. If you want to get more views, leads, clients and sales, you might scour the internet looking for the latest and smartest methods for bringing clients on board. New content topics, new advertising methods. New promotions, ideas, hooks. You might even commit the cardinal sin and create a new product from scratch just to try and land some new clients. Thatâs like starting a new book each night before you go to bed, because you didnât finish the one you were reading. If we imagine our products again, the course and the consulting, if youâve sold them before and you want MORE clients, I want you to ask âwhy did my LAST clients buy?â Marvel gets this (or Disney - and frankly, the reason their last few films SUCK is because theyâve forgotten this). Letâs say you created a decent campaign for your course. It starts with a few videos on YouTube or Facebook about how e-comm store businesses can increase sales. It gets a few thousand views and some leads. Then you have your course offer and you promote it to those leads. And you land a few sales. Beautiful. The pressure comes from having to create a NEW campaigns. Marvel knew they had a hit on their hands with Iron Man 1. So when they had to create 4 new origin movies. What did they do? They followed the EXACT same formula. And when the first Avengers film grossed billions in revenue. They remade that film 4 more times (Age of Ultron, Civil War, Infinity War, End Game). The topic works. The problems work. The packaging works. If youâve created something that works, thereâs no need to think of fresh novel ideas. Make the same video AGAIN. Send the same campaign AGAIN. Say the same thing, promote the same product and solve the same problem - AGAIN. P.S. Remember, I've partnered with HighLevel AND Frank Kern for a "5 Day Customer Challenge" to help you get your first customers selling this awesome A.I. chatbot service. Click [here]( to watch the free training. Copyright © 2024 Sell Your Service, All rights reserved. Our mailing address is:
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