SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

[Search Cap]( [Search Engine Land]( [Anatomy of a Google search listing]( Sep 20, 2017 by Stephan Spencer There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success. From Search Engine Land [AdWords Editor update supports Shopping Showcase Ads]( Sep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. [Looking at marketing automation platforms? We compare 14 vendors]( Sep 20, 2017 by Digital Marketing Depot Find out which one is right for your organization in the MarTech Today guide. [3 reasons SEO is the account-based marketer’s secret weapon]( Sep 20, 2017 by Nate Dame A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they're better together. [Account-level ad extensions now available in Bing Ads]( Sep 20, 2017 by Ginny Marvin The update is currently rolling out globally. [Ahead of the holidays, Google Merchant Center sees substantial upgrades]( Sep 20, 2017 by Greg Finn Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever. [Google kills test of second description in search ads]( Sep 20, 2017 by Ginny Marvin The additional line of ad copy is no longer eligible to display. From Marketing Land [Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool]( Sep 20, 2017 by Greg Sterling The brand is using a mobile wallet pass to promote its anti-animal-testing campaign. [Microsoft is newest member of Coalition for Better Ads]( Sep 20, 2017 by Ginny Marvin The company joins Google, Facebook, GroupM, Procter & Gamble, Unilever and others in an industry effort to create better digital ad experiences. [Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences]( Sep 20, 2017 by Tim Peterson Snapchat is expanding the program’s scope to include companies that specialize in producing the content that appears after people swipe up on an ad. [Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech]( Sep 20, 2017 by Amy Gesenhues Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the 'A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?' panel at MarTech Boston. [Report: Amazon readying launch of Alexa-powered smart glasses]( Sep 20, 2017 by Greg Sterling They would look like a regular pair of spectacles, with no camera. [3 behavioral stats for retailers to supercharge your holiday strategy]( Sep 20, 2017 by Andrew Waber Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Search News From Around The Web Industry [Google Is Close to Buying HTC Assets to Bolster Hardware](, Bloomberg [Microsoft joins the Coalition For Better Ads](, Bing Ads Blog Local & Maps [View the world through someone else's lens in Google Earth](, Google Blog [Google Testing Indoor Maps In The Local Knowledge Panel](, Search Engine Roundtable Link Building [Competitive Link Analysis: How to Audit Your Competitors' Link Presence](, Search Engine Journal [Google: Value (or Not) of Doing Link Audits](, The SEM Post Searching [SearchResearch Challenge (9/20/17): The story behind these bodies of water?](, SearchReSearch SEO [Are we seeing a September Google Algorithm Update?](, accuranker.com [Continued Google Search Ranking Update Chatter](, Search Engine Roundtable [Google Says They Don't Use Click Data Directly For Search Rankings](, Search Engine Roundtable [Google's Ranking Signals Dynamically Change Based On Query & Context](, Search Engine Roundtable [How to Write SEO Friendly Blog Posts - The Complete Checklist](, cognitiveseo.com [Voice search and snippets and rankings, oh my!](, State of Digital SEM / Paid Search [How to Use Automation to Boost PPC Performance](, Search Engine Journal Search Marketing [Boosting content offering with SEMrush](, Branded3 [Chrome Extensions for the Digital Marketer](, Hallam Internet [Five Reasons To Use DoubleClick Search (Version 2)](, Periscopix.co.uk [Google Says Most Chatbots Are Basic & Useless](, Search Engine Roundtable [Where should keywords sit in the editorial process?](, SEM Rush [Why Machine Learning Is Key to the Search Marketing of Tomorrow](, Search Engine Journal [Search Engine Land's SMX East, the largest search marketing conference in the East Coast, returns to New York: October 24-26, 2017]( Join us at [SMX East]( for results-driven tactics to improve your SEO and SEM campaigns. 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