🔍 A week into the Google core and spam updates

Copilot in Microsoft Advertising, faster performance data and more… [View in browser]() | [Share]() Mar 13, 2024 [Search Engine Land]() We’re now a week into the [Google March 2024 core and spam updates]() and, while we still have a few more weeks to go, we thought it would be useful to share what we have been seeing so far. Keep in mind these updates are far from over and you should expect a lot more ranking volatility over the next few weeks. In [our new story](), we cover the [manual actions]() from last Wednesday and Thursday. We think the algorithm updates hit on Friday and Saturday before calming on Sunday and Monday. We also noticed some reversals on Monday. It will be a wild roller coaster for some sites, so [buckle up](). Barry Schwartz,Google algorithm safety instructor [NL-SEO-agency-project-ptoposal-template300x250-2]() SEO [What we’re seeing a week into the Google March 2024 core and spam updates]() [google-logo-cracking-1920]() Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday. SEO [Google updates its page experience docs to clarify ranking signals]() [google-core-web-vitals-monitor-1920]() Core Web Vitals are a ranking signal but not other page experience signals. PPC [Microsoft Ads expands Copilot to more advertisers]() [shutterstock_1965492337-150x75]() Copilot allows marketers to instantly generate assets for campaigns, such as images, headlines, and descriptions. Search Engine Land webinar [Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success]() [Live-webinar-Save-your-seat]() Learn how to create landing pages that deliver seamless, personalized experiences end to end. PPC [Google unveils new ad tools and updates for mobile app developers]() [google-papers-stack-1920]() Google is introducing a series of updates to help advertisers "enhance creativity, diversify revenue and make data-driven decisions." PPC [Microsoft Ads introduces faster and easier access to performance data]() [Shutterstock_1402377221]() Insights Navigator offers quick access to your campaign performance data for swift responses to market changes. [Moz-MC24-EB-SEL-300x250-1]() PPC [Apple testing new tool for optimizing App Store ads]() [apple-ads]() The new tool has been compared to Google's Performance Max and Meta's Advantage+. PPC [TikTok reportedly developing new app to rival Instagram]() [TikTok]() Developers claim to have spotted a new welcome message in the back-end code of TikTok, hinting at the new Instagram competitor. SEO [8 winning SEO A/B tests that increase organic traffic]() [Improve-SEO-performance]() Learn which page changes help SEO rankings and which don’t. This white paper presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29%. SEO [Internal link building for an E-E-A-T-focused content strategy]() [Internal-link-building-in-an-E-E-A-T-focused-content-strategy]() Maximize your website's E-E-A-T signals through strategic internal linking within a well-structured pillar-cluster content model. PPC [Creating Google Ads campaigns with Gemini conversational AI: How good is it really?]() [Creating-Google-Ads-campaigns-with-Gemini-conversational-AI]() Learn about Gemini AI’s capabilities and limitations, plus how to effectively use it for Google Search and Performance Max campaigns. Search Marketing Expo [On-demand: Expert-led training + Q&A]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [How to find your next, best customers with ABM]() - [How Canva is approaching B2B customers with AI-powered tools]() - [Microsoft rolls out Copilot AI to more advertisers]() - [The B2B CEO’s social media checklist]() - [Using multi-touch attribution to build a brand: Best of the MarTechBot]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()