🔍 Google DMA compliance changes

Plus, fresh calls for U.S. TikTok ban, Google Search event rich results, TikTok monetization opportunities, and more. [View in browser]() | [Share]() Mar 07, 2024 [Search Engine Land]() Google announced several [key updates]() to comply with the European Union’s Digital Markets Act, which officially takes effect today. The new rules, which will particularly impact businesses like hotels and restaurants that are direct suppliers, include: - Changes to Search results. - Choice of screens. - Additional consents for linking Google services. - External offers program. - Data and analytics. - Data portability. Google reassured that it worked closely with the European Commission to find a balanced approach during the implementation of its [DMA]() compliance measures. However, there are concerns that certain new rules may limit the choices for individuals and businesses in Europe. Nicola Agius,Paid Media Editor [Page-One-Power-Banners_vFinal-02-300x250-1]() PPC [Google unveils major changes to ensure Digital Markets Act compliance]() [european-woman-phone-google-logo]() Google announced changes to Search results, screen choices, and consent measures ahead of the DMA's rollout this week. PPC [TikTok faces fresh calls for potential ban by U.S. Senators]() [Shutterstock_2268858475]() New legislation could require ByteDance, TikTok's owner, to sell the app within six months or face a U.S. ban. SEO [Google Search turned off some event rich results]() [google-robot-band-1920]() Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report. Analytics & conversion [Improve your return on ad spend with first-party data]() [Adobe_Meta-RTCDP-Sponsored_Content_Article-1]() Learn how to optimize advertising performance with privacy-safe, real-time event forwarding. Marketing artificial intelligence (AI) [Marketer’s guide to generative AI]() [How-to-transform-customer-experience-with-AI]() Get AI prompt writing tips to help you fully utilize the potential of GenAI and learn six ways to use it for relationship marketing to get more value out of your campaign efforts. PPC [TikTok expands monetization opportunities and rewards for creators]() [Is-TikTok-a-search-engine-Meeting-your-searchers-needs-matters-more-than-semantics]() The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement PPC [Craft winning paid search ads in 2024: 4 best practices]() [Craft-winning-paid-search-ads-in-2024-4-best-practices]() Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions. [sel_300x250_bot_a]() SEO [13 ways SEO and social media teams can work together]() [13-ways-SEO-and-social-media-teams-can-work-together-]() Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online. PPC [TikTok gives users enhanced data control for Digital Markets Act compliance]() [Shutterstock_1681173646]() The app is giving users more say over how their data, such as profile information, is shared with other platforms. Search Engine Land webinar [Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success]() [Live-webinar-Save-your-seat]() Learn how to create landing pages that deliver seamless, personalized experiences end to end. Search Marketing Expo [On-demand: Expert-led training + Q&A]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [Yomi Tejumola: Looking forward with AI]() - [AI in retail media? Majority of marketers are optimistic]() - [Navigating new spam policies: A guide to effective cold email outreach]() - [Does your organization need an identity resolution platform?]() - [Frequency testing: The key to unlocking more email revenue]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()