🔍 Google pausing ad groups with low activity

Plus, Google addresses third-party cookie concerns, TikTok’s trends round-up, latest search marketing jobs, and more. [View in browser]() | [Share]() Mar 04, 2024 [Search Engine Land]() Google is going to start automatically [pausing ad groups]() with low activity. Starting March 11, ad groups created at least 13 months ago that haven’t had impressions in the past 13 months will be deactivated. You’ll have the option to turn these ad groups back on, but if they fail to get impressions for the following three months, Google will simply pause them again. While this adjustment won’t impact your campaign’s performance, it’s still a win for advertisers as it enhances budget efficiency. Nicola Agius,Paid Media Editor [Page-One-Power-Banners_vFinal-02-300x250-1]() PPC [Google Ads will automatically start pausing ad groups with low activity]() [google-ads-3]() Advertisers will have the option to unpause cad groups but are advised only to do so if they expect impressions in the coming weeks. PPC [Google addresses third-party cookie deprecation concerns: ‘It’s time to move’]() [google-robot-reading-book-1920]() Dan Taylor, Google's vice president of Global Advertising Strategies, is urging advertisers to act now. PPC [TikTok launches monthly trends round-up series, including content tips]() [TikTok]() TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement. Search Engine Land webinar [Use Cutting-Edge AI Strategies and Analytics Tools to Master Landing Page Success]() [Live-webinar-Save-your-seat]() Learn how to create landing pages that deliver seamless, personalized experiences end to end. SEO [How one Google featured snippet is killing commercial list-based content]() [How-one-Google-featured-snippet-is-killing-commercial-list-based-content]() A look at Google's "From sources across the web" SERP feature, its similarity to programmatic SEO content and impact on fair competition. [sel_300x250_bot_a]() SEO [How to identify and create content pillars that boost brand awareness]() [How-to-identify-and-craft-content-pillars-that-boost-brand-awareness]() Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values. SEO [8 winning SEO A/B tests that increase organic traffic]() [Improve-SEO-performance]() Learn which page changes help SEO rankings and which don’t. This white paper presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29%. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Marketing Expo [Available now - the SMX Master Classes]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality with the SMX Master Classes, now available on-demand! [Choose your Master Class]() From MarTech - [The latest jobs in martech]() - [How Sur La Table uses AI to power customer experience]() - [3 future-proofing strategies for Google’s third-party cookie crackdown]() - [Google sued for $2.27 billion by European publishers]() - [The B2B case for retention marketing: 7 key tactics]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()