The secret ingredient to making the most of your search budget

Call analytics platforms have become essential tools for identifying and activating the rich data hidden in the growing volume of inbound calls. This week's Search Engine Land is brought to you by: MarTech A Google/Ipsos study found that 60% of smartphone users contacted businesses directly using search results, such as a click-to-call option on a search engine results page (SERP). Others follow up by manually making phone calls to businesses they find on search engines, especially in retail verticals, according to Locology, the organization formerly known as the Local Search Association. Marketers that can mine phone conversations can make important connections between phone calls and the search campaigns that drive them. This is where a call analytics platform can give your company an edge. With call analytics, inbound calls can be tracked to their source at the keyword and campaign levels and followed through the conversion funnel to identify the most profitable campaigns. More accurate attribution will result in your search budget being more effectively allocated to the most profitable keywords, campaigns and channels. MarTech’s “[Enterprise Call Analytics Platforms: A Marketer’s Guide]()” examines the market for enterprise call analytics platforms and the considerations involved in implementing this software into your business. Included in this 44-page report are profiles of 11 leading call analytics vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing. Is it time to consider licensing a call analytics platform? This report will help you make that decision. Read it today! [GET STARTED HERE]() [View in a browser]() [SEL-logo-300px.png] [() Learn about additional advertising/sponsorship opportunities [here](). This email was sent to {EMAIL}. [Unsubscribe]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 USA [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved.