🔍 Major Google Search Partner Network update

Plus, GA4 launches Google Ads report, YouTube Create expansion, Google’s new $2.27 billion lawsuit, and more. [View in browser]() | [Share]() Feb 29, 2024 [Search Engine Land]() Performance Max users won’t be able to opt out of Google’s Search Partner Network (SPN) as of March 1. However, Google is giving these [users more control]() over where their ads appear within the SPN starting March 4. Moving forward, PMax users will have access to impression-level placement reporting of SPN sites. Additionally, if you exclude certain ad placements at the account level, it will now apply to the SPN, as well as YouTube and display ads. The substantial changes come after a report accused Google of quietly placing search ads on inappropriate non-Google websites through the SPN – including sites containing pornographic content. Given that Google categorically [denied]() the report’s claims at the time, it’s interesting to see how quickly these significant changes are being rolled out. Nicola Agius,Paid Media Editor [smxmc_300x250_this_week_a]() PPC [Google unveils major Search Partner Network update as it removes opt-out option]() [shutterstock_1294394836]() Google is offering advertisers increased insights and control over ad placement within the SPN, In light of a critical Adalytics report. PPC [YouTube expands free editing app to 13 new markets]() [shutterstock_1064473979]() YouTube Create can be used to edit Shorts or longer videos, add soundtracks, captions, and more, directly from your phone. PPC [Google faces $2.27 billion lawsuit by publishers over advertising practices]() [google-cookies]() A group of 32 publishers in Europe filed the lawsuit, alleging Google's advertising practices have caused them financial losses. Analytics & conversion [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. PPC [Google Analytics 4 launches default Google Ads report]() [Google-Ads-4]() The new report, which was available in Universal Analytics, is now located within the performance reporting section of your GA4 account. [smxmc_300x250_this_week_c]() SEO [4 SEO tips to elevate the user experience]() [4-SEO-tips-to-elevate-the-user-experience]() Integrating SEO into your CX strategy can improve organic visibility and rankings. But don't let it overshadow user-centric design. SEO [8 winning SEO A/B tests that increase organic traffic]() [seo_rocket_1920x1080]() Learn which page changes help SEO rankings and which don’t. This white paper presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29%. PPC [WalkerOS: A data collection alternative to gtag.js]() [WalkerOS-A-data-collection-alternative-to-gtag]() Should you replace Google's gtag.js with an open source alternative like walkerOS? Explore the use cases, benefits and potential drawbacks. Live training + Q&A [Today: Unlock live training + Q&A]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Day 1 of the SMX Master Classes is now available on-demand… and there’s still time to join in live. Day 2 kicks off at 12:00pm ET… select your Master Class and meet us there! [Secure your spot]() From MarTech - [Scott Gillum: Spotlight on the expert]() - [Questions to ask marketing automation vendors during a demo]() - [TransUnion announces data clean room partnership with Snowflake]() - [Why B2B marketing needs brand building more than lead gen]() - [How to build trust and loyalty in retail with reception marketing]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()