🔍 Google Local Services Ads bug

Plus, new Google SGE testing, LinkedIn cookie deprecation guide, speed up site migrations with AI, and more. [View in browser]() | [Share]() Feb 26, 2024 [Search Engine Land]() Google confirmed a [bug in Local Services Ads]() (LSA) making businesses show up in search results for their competitors’ names. Interestingly, this issue popped up only two weeks after Google began testing [Direct Business Search](), which is essentially a branded version of LSA. Google assured Search Engine Land that under this new ad type, only your business should show up in search results when your brand is searched – so clearly, something has gone wrong somewhere along the road. Unfortunately, it seems like Direct Business Search hasn’t exactly made the best impression on advertisers so far. Nicola Agius,Paid Media Editor [smxmc_300x250_this_week_a]() PPC [Google investigating Local Services Ads bug]() [Location-targeting-in-Google-Ads-Balancing-automation-and-control]() Google Ads is working on a fix to prevent businesses from appearing in search results for their competitors' names. SEO [Google SGE testing and development ongoing and growing]() [google-sge-robot-browsing-1920]() Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals. PPC [LinkedIn publishes actionable steps before third-party cookie deprecation]() [shutterstock_1056371471]() The platform released a new guide outlining five key steps to take right now to maximize performance in the privacy-first era. SEO [How to improve and monitor Interaction to Next Paint]() [DebugBear-header2]() What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric. MarTech webinar [AI-Driven Content Strategies for 2024]() [Webinar_Tomorrow]() Join this webinar to learn how to leverage AI across your content ops to drive more efficient and effective marketing workflows and digital experiences. SearchBot [Best of SearchBot: Guide me through a technical SEO audit]() [best-of-searchbot-1920]() We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit. [smxmc_300x250_this_week_a]() SEO [How to speed up site migrations with AI-powered redirect mapping]() [Speeding-up-site-migrations-with-AI-powered-redirect-mapping]() Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time. SEO [Project management for in-house SEO teams: 6 best practices]() [Project-management-for-in-house-SEO-teams-6-best-practices]() Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Content marketing [Reducing time spent searching for assets]() [man-at-desk-with-magnifying-glass-search]() Download this guide from Adobe and learn how to help your organization build a connected content supply chain. PPC [Google Ads API version 16 is launching]() [Google-Ads-for-lead-gen-9-tips-to-scale-low-spending-campaigns]() The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently. PPC [Instagram expands Creator Marketplace to help brands find creators for ads]() [How-to-do-Instagram-lead-generation]() The feature will be introduced to eight new markets in the coming weeks. Become a master of search [This week: Live training + Q&A with search marketing experts]() [Top-5-SEO-data-pitfalls-to-avoid-for-accurate-analysis-and-reporting]() Sharpen your search marketing skills, expand your horizons, and stay a step ahead of the competition with the SMX Master Classes, happening online this Wednesday and Thursday (Feb. 28-29). [Choose your Master Class]() From MarTech - [Tableau Pulse uses AI to make data more accessible]() - [How social listening can be a B2B content marketing goldmine]() - [The latest jobs in martech]() - [If you’re marketing on ‘Email Island,’ don’t get yourself voted off]() - [Scaling personalized experiences: From anonymity to insight]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()