🔍 Google Performance Max updates

Plus, GA4 Advertising workspace, Google licenses Reddit content, Google Ads location targeting, and more. [View in browser]() | [Share]() Feb 23, 2024 [Search Engine Land]() Google Performance Max is getting a few updates – including Gemini integration. Search Engine Land Paid Media Editor Nicola Agius covered [what’s new](): - Asset generation is expanding globally in English with more languages to come. - Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. - You’ll soon be able to generate lifestyle imagery using PMax that shows people in action. - Ad Strength is changing to help advertisers better understand if they have both the quantity and quality of assets needed to maximize performance. Separately, Google introduced a [“Recently Used” call to action]() on Performance Max cards. BTW, if you want to create and manage persuasive PPC ads that drive targeted traffic, make sure to join us online Feb. 28-29 for two days of advanced Google Ads education and discussion. [Find out more about Mastering advanced Google Ads with Brad Geddes](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [NL-SEO-Site-audit-template-300x250-1]() PPC [Google Ads’ ‘pushes’ Performance Max with new Call To Action]() [google-ads-3]() When setting up a new campaign in Google Ads, you may notice that the PMax card is not only bigger but also has a new 'recently used' label. PPC [Google announces Performance Max updates – including Gemini integration]() [Google-Ads-2]() Advertisers can use the new features to enhance the quality of ad creatives and improve the optimization. PPC [Google Analytics 4 updates Advertising workspace to simplify reporting]() [How-to-link-GA4-with-Google-Search-Console]() GA4 is introducing two dedicated spaces – one for marketers to track and analyze campaigns, and another for behavioral insights. MarTech webinar [AI-Driven Content Strategies for 2024]() [smiling-people-watching-webinar-orange-banner]() Join this webinar to learn how to leverage AI across your content ops to drive more efficient and effective marketing workflows and digital experiences. SEO [Report: Reddit signs AI content licensing deal with Google]() [reddit-search]() Reddit's Google Search visibility has exploded in recent months. Now the companies have struck a content licensing deal. Coincidence? [smxmc_300x250_nw_b]() PPC [Location targeting in Google Ads: Balancing automation and control]() [Location-targeting-in-Google-Ads-Balancing-automation-and-control]() Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations. Content marketing [Reducing time spent searching for assets]() [man-at-desk-with-magnifying-glass-search]() Download this guide from Adobe and learn how to help your organization build a connected content supply chain. SEO [Link building in 2024: 12 ways to win or fail]() [Link-building-in-2023-10-ways-to-win-or-fail]() Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices. Become a master of search [Next week: Live training + Q&A with search marketing experts]() [Top-5-SEO-data-pitfalls-to-avoid-for-accurate-analysis-and-reporting]() Sharpen your search marketing skills, expand your horizons, and stay a step ahead of the competition with the SMX Master Classes, happening online next Wednesday and Thursday (Feb. 28-29). [Choose your Master Class]() From MarTech - [AI-powered martech releases: Feb 22]() - [Niche advertising: 7 actionable tactics for targeted marketing]() - [Building a center of excellence for CDPs in 2024]() - [From friction to flow: A marketer’s secret productivity engine]() - [Marketers keep adding tech despite feeling overwhelmed by too many tools]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()