🔍 New product variant structured data for ecommerce SEO

Plus, Google Ads resolves issue, GA4 data gaps bug, fake X traffic surge, Walmart buys Vizio, PageRank, and more. [View in browser]() | [Share]() Feb 21, 2024 [Search Engine Land]() Do you perform SEO on ecommerce websites? Well, Google just [added a new set of structured data support]() to better communicate to Google Search and Merchant Center product variants. Now you can implement structured data markup when items might come in various sizes, colors, materials, or patterns; or equipment comes with different memory sizes, screen sizes, and processors. Three properties are supported: - hasVariant (to nest Product variants under their parent ProductGroup) - variesBy (to list the variant-identifying properties) - productGroupID (the ID, also known as “parent sku” of the ProductGroup). Barry Schwartz,An SEO variant [NL-Main-resource-center-300X250]() SEO [Google adds support for product variants and clarifies return fees]() [google-sneakers-1920]() The new product variants has three new properties; hasVariant, variesBy and productGroupID. PPC [Google Ads finally resolves ‘Confusing Ad Text’ issue for most users]() [6-steps-to-improve-your-Google-Ads-campaigns]() Users still impacted are advised by Google to upload new assets or edit existing assets using a different label. PPC [Google Analytics 4 bug causes data gaps in reports]() [shutterstock_2048187920]() Data is missing in User Acquisition and Traffic Acquisition reports, specifically for dates before September 6. SEO [How to improve and monitor Interaction to Next Paint]() [DebugBear-header2]() What you need to know about Interaction to Next Paint, Google’s new Core Web Vitals metric. SEO [8 winning SEO A/B tests that boost organic traffic]() [seo_rocket_1920x1080]() Learn which page changes help SEO rankings and which don’t. This white paper presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29%. PPC [X’s surge in traffic for advertisers is fake, report claims]() [shutterstock_2336591187]() More than 75% of traffic to X advertiser websites has been identified as bots and fake users in a report. [smxmc_300x250_nw_b]() PPC [Walmart is buying TV maker Vizio to boost ad revenue]() [Shutterstock_2060981735]() The $2.3 billion deal will offer Walmart advertisers more ways to connect with potential customers. SEO [Forget PageRank: Here’s why you should focus on ranking instead]() [Forget-PageRank-Heres-why-you-should-focus-on-ranking-instead-]() Explore sustainable SEO strategies to improve organic rankings through performance, branding, crawl management and more. Customer experience [Convert more leads into happy customers]() [Humanizing-B2B-The-key-to-better-customer-experience]() Most leads go cold if they aren’t contacted quickly enough. Learn how to drive faster lead response to capitalize on prospects’ peak interest and start converting more into happy customers. SEO [Video search optimization: Top tips for 2024]() [Video-search-optimization-Top-tips-for-2024]() Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content. SEO [SEO for user activation, retention and community]() [SEO-for-user-activation-retention-and-community]() Unlock the power of SEO and content marketing for user activation, retention, and building thriving communities to drive long-term value. Become a master of search [Next week: Live training + Q&A with search marketing experts]() [Top-5-SEO-data-pitfalls-to-avoid-for-accurate-analysis-and-reporting]() Sharpen your search marketing skills, expand your horizons, and stay a step ahead of the competition with the SMX Master Classes, happening online next Wednesday and Thursday (Feb. 28-29). [Choose your Master Class]() From MarTech - [Salesforce rolls out new edition of Marketing Cloud for small businesses]() - [Walmart buys TV maker Vizio to boost ad revenue]() - [B2B content marketing: Driving success through strategic content creation]() - [The war on DEI is hitting marketing and hurting business]() - [How to craft killer CTAs that convert B2B prospects]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()