🔍 Voice search in 2024

Plus, 25% less search traffic, Google Merchant Center updates, shop with Google AI and more. [View in browser]() | [Share]() Feb 20, 2024 [Search Engine Land]() Google has had a long-term vision for Search since the early days: the computer from “Star Trek.” That reality is closer than ever thanks to generative AI and large language models (LLMs). Now you can ask AI chatbots or assistants questions, or just converse with them. And digital voice assistants are becoming popular, especially with younger users. New Search Engine Land contributor Trish Carey makes a strong argument that voice search optimization matters in 2024 and search marketers need to be ready for this shift. Find out why in [Voice search optimization: What is it and how important is it now?]() Danny Goodwin,Managing Editor, Search Engine Land & SMX [NL-Main-resource-center-300X250]() SEO [Voice search optimization: What is it and how important is it now?]() [Voice-search-optimization-What-is-it-and-how-important-is-it-in-2024]() Explore the growth of voice search, its impact on user behavior and search, and what it means for the future. SEO [Will traffic from search engines fall 25% by 2026?]() [ai-prediction]() Gartner is predicting that users will seek answers from generative AI tools like ChatGPT and Claude rather than Google Search. PPC [Google unveils Merchant Center updates to improve delivery times]() [google-merchant-center-screen-SS-1175461114-1920x1080-1]() Google will start applying minimum and maximum attributes for processing time across Shopping ads and free listings. Analytics & conversion [Webinar: Beyond silos – data collaboration strategies for marketing success]() [Lotame-Data-Collab-RT-webinar_martech-ad1]() Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. SEO [Boost organic traffic with data-driven SEO]() [seo-road-to-success]() Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic. SEO [Google wants you to label AI-generated images used in Merchant Center]() [google-ai-camera-1920]() "Don't remove embedded metadata tags such as trainedAlgorithmicMedia from such images," Google wrote. [smxmc_300x250_nw_b]() SEO [Shop with Google AI launches for select users]() [google_shopping_computer_1920]() This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images. PPC [80% of influencers fail to disclose advertising content, putting brands at risk]() [advertising-influencer]() When influencers fail to properly label paid content, both the influencer and the brands they are promoting may be violating the law. Best practices [The 5 best practices of leading marketing teams]() [The-5-best-practices-of-leading-marketing-teams]() These days, everyone is talking about marketing automation. But what do the best of the best B2B marketing teams do differently? Adobe asked them. SEO [Local search in 2024: Key trends and tactics for marketers]() [How-to-maximize-local-impact-in-2024-and-beyond]() Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today. SEO [SEO strategy: 3 steps to strategic SEO planning]() [SEO-Strategy]() A simple three-step process for creating an SEO strategy for 2024. Learn strategic approaches to stand out from the crowd and rank highly. Live training + Q&A [Unlock live training + Q&A online next week]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Advanced Google Ads, technical SEO, GA4, generative AI, and more… dive deep into your search marketing speciality next week at the SMX Master Classes. Live training, Q&A, on-demand access, a personalized certificate of completion… it’s all yours. But you have to book now! [Choose your Master Class]() From MarTech - [CRM and marketing automation: The challenges and benefits of integration]() - [How to make the most of your marketing work management solution]() - [Using data analytics for customer acquisition: Best of the MarTechBot]() - [Skills-based hiring for modern marketing teams]() - [3 ways to engage B2B buyers pre-deal]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()