🔍 Google and Meta ad refunds

Plus, Google Ads policy update, Google gets tough on GBP listings, Amazon marketing, the latest jobs and more! [View in browser]() | [Share]() Feb 19, 2024 [Search Engine Land]() Google is issuing advertisers credit refunds after a [technical glitch]() overcharged their accounts. Campaigns within Display and Video 360 that ran from July through to December last year were impacted. If your account was affected, you’ll need to contact your sales rep. There must be something in the water as Meta also had a hiccup that resulted in overcharging advertisers. The social giant is also issuing refunds, but payment is not guaranteed. [Check out our article]() for a step-by-step guide on how to improve your chances of getting your funds back. Nicola Agius,Paid Media Editor [NL-Main-resource-center-300X250]() PPC [Google will issue advertisers credit refunds after overcharging error]() [Google-Ads-1]() The glitch impacted campaigns that ran within Display and Video 360 from July through to December last year. PPC [Meta apologizes after ad error causes campaigns to overspend by ‘thousands’]() [Meta]() Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances. PPC [Google announces Misrepresentation policy update]() [google-robot-writing-1920]() Failure to comply with the updated policy could result in the suspension of your Google Ads account. SEO [8 winning SEO A/B tests that boost organic traffic]() [seo_rocket_1920x1080]() Learn which page changes help SEO rankings and which don’t. This white paper presents 8 real-world examples of SEO A/B tests that led to organic traffic increases between 3-29%. SEO [Google gets tough on third-party ordering and booking providers hogging GBP listings]() [google-business-robot-1920]() Google mandates third parties to let merchants easily disconnect services from Business Profiles. Learn more about the new opt-out process. [smxmc_300x250_nw_b]() PPC [6 Amazon marketing strategies to implement in 2024]() [6-Amazon-marketing-strategies-to-implement-in-2024]() Learn top Amazon marketing tactics you need to boost visibility and sales, from leveraging Amazon ads to investing in high-quality videos. PPC [Yelp ad revenue jumps 13% to record $1.28 billion]() [Shutterstock_479620888]() Yelp is prioritizing businesses within the Services categories this year, aiming to help generate more quality leads for advertisers. MarTech webinar [AI-Driven Content Strategies for 2024]() [smiling-people-watching-webinar-orange-banner]() Join this webinar to learn how to leverage AI across your content ops to drive more efficient and effective marketing workflows and digital experiences. PPC [Snap unveils enhanced campaign insights for ROAS]() [snapchat-homepage-ss-1920]() The social media app is teaming up with Fospha, allowing advertisers to measure ad impact and effectiveness more efficiently. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing]() Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Live training + Q&A [Make 2024 the year you become a master of search]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Check out the complete February 2024 lineup of the SMX Master Classes, featuring 2 ALL-NEW courses on email marketing and SEO content, plus updated curriculums from your favorite SMX instructors including Bruce Clay, Brad Geddes, Colleen Harris, and more! [Choose your Master Class]() From MarTech - [3 ways to engage B2B buyers pre-deal]() - [EU Digital Services Act now applies to all but the smallest businesses]() - [American Black consumers: More diverse, demanding and reachable than ever]() - [The new blueprint for customer experience: Always on, always listening]() - [The latest jobs in martech]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()