🔍 OpenAI to launch search engine?

Plus, featured snippets missing, new Google Search experience, critical Privacy Sandbox report, and more. [View in browser]() | [Share]() Feb 16, 2024 [Search Engine Land]() OpenAI, the creator of ChatGPT, is reportedly [working on a web search product](). If and when that happens, brace yourself for a flood of headlines crowning it the latest “Google killer.” It’s been nearly a decade since former Google CEO Eric Schmidt said [a “Google killer” was almost inevitable](), noting, “Change comes from where you least expect it … The next Google won’t do what Google does, just as Google didn’t do what AOL did. Inventions are always dynamic and the resulting upheavals should make us confident that the future won’t be static.” Yes, an OpenAI search engine most likely won’t do what Google Search traditionally has done. But if OpenAI does launch a search engine, just don’t call it a “Google killer” until it starts chipping a few points of market share away from Google. Remember, there’s a trillion-dollar company called Microsoft that’s been trying to do that for nearly 20 years now. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Moz-SEL-SuperEB-300x250-1]() SEO [Report: OpenAI working on web search product]() [openai-google]() The creator of the popular generative AI tool ChatGPT may be working on a search engine to try and compete with Google. SEO [Featured snippets disappear from the Google search results]() [google-logo-breaking-apart]() Did Google intentionally remove the featured snippets or is this a new bug? SEO [Google’s new search experiences in the European Economic Area]() [google-logo-shifting-pieces-1920]() Due to the DMA, Google has launched new rich results, aggregator units, refinement chips and flight results. 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