🔍 All you can E-E-A-T

Plus, Google’s new fake reviews algorithm, Google Ads optimization advice, Microsoft Ads expands to Facemoji, LinkedIn insights and more. [View in browser]() | [Share]() Feb 14, 2024 [Search Engine Land]() Search Engine Land contributor Ryan Jones’ latest article, [Let’s talk about E-E-A-T: Debunking misconceptions](), might help you better understand how Google uses (or does not use) E-E-A-T for Google Search. There is a lot of confusion around what E-E-A-T is, how it works, and if you can optimize for it. In short, Google does not have an E-E-A-T signal, it is not a ranking factor and it does not directly influence search. But Jones digs in and explains that you don’t need author bios, expert reviews or other “E-E-A-T elements” for ranking but you might want it for your readers. Barry Schwartz,Tasty content writer [SEL_Channable_Newsletter_Ad-02122024-300-x-250-px]() SEO [Let’s talk about E-E-A-T: Debunking misconceptions]() [Lets-talk-about-E-E-A-T-Debunking-misconceptions]() Learn why Google doesn't use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use. SEO [Google says it took down 45% more fake reviews in 2023 thanks to new algorithm]() [hacker-restaurant-google-logo-1920]() Google also shared new stats on actions it took in 2023 to block fake reviews and local listings. PPC [Google Ads launches email series delivering tailored optimization advice]() [How-to-combine-Google-Ads-with-other-channels-to-retarget-nurture-and-convert]() Google is sending partners emails with customized recommendations to improve the performance of their ad campaigns. Analytics & conversion [How to protect against and benefit from generative AI hallucinations]() [Optimove-Hallucination-image]() As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility. SEO [Boost organic traffic with data-driven SEO]() [seo-road-to-success]() Take the guesswork out of SEO. Learn proven tactics to increase qualified traffic. [Moz-SEL-SuperEB-300x250-1]() PPC [Microsoft Advertising Network campaigns expand to Facemoji]() [shutterstock_1965492337-150x75]() Brands can now connect with the mobile app's extensive audience in the U.S., the UK, Canada, and Australia. PPC [LinkedIn launches enhanced audience insights and predictive analytics]() [LinkedIn-ads]() The Media Planning API offers deeper insights into a campaign's expected reach and ROI, enabling data-led decisions for better optimization. MarTech webinar [Future-proof your campaigns with privacy-first strategies]() [live-webinar-woman-watching-multiple-people-blue-banner]() Get actionable tips on improving campaign ROI in an increasingly privacy-focused landscape, without compromising compliance or customer experience. PPC [3 tips to be a great data steward for agency clients]() [3-tips-to-be-a-great-data-steward-for-agency-clients]() Learn actionable insights to guide your PPC clients through data challenges and enhance your agency's role as a strategic partner. PPC [What is a full-funnel PPC strategy?]() [What-is-a-full-funnel-PPC-strategy]() Get guidance for implementing display, video, search, shopping, and remarketing campaigns across the funnel to boost leads and sales. Live training + Q&A [Make 2024 the year you become a master of search]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Check out the complete February 2024 lineup of the SMX Master Classes, featuring 2 ALL-NEW courses on email marketing and SEO content, plus updated curriculums from your favorite SMX instructors including Bruce Clay, Brad Geddes, Colleen Harris, and more! [Choose your Master Class]() From MarTech - [5 Super Bowl LVIII takeaways for marketers]() - [Drift acquired by sales engagement platform Salesloft]() - [Traackr partners with Snap to boost influencer relationships]() - [Gmail spam updates are here: What now?]() - [Aligning martech with your business strategy: Your blueprint for success]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()