🔍 Mastering NLP for SEO

Plus, Google expands generative AI capabilities for automatically created assets, Branded Local Service Ads, TikTok ad best practices, and more. [View in browser]() | [Share]() Feb 13, 2024 [Search Engine Land]() Are you using natural language processing (NLP) techniques on your own content? If not, you may want to check out [Mastering NLP for modern SEO: Techniques, tools and strategies]() by Search Engine Land contributor Jess Peck today. NLP can help you better optimize your content. Dig deeper into this excellent topic and article to learn: - How machines process human language as signals and noise, not words and concepts. - The limitations of outdated latent semantic indexing (LSI) techniques. - The growing role of entities – specifically named entity recognition – in search. - Emerging NLP methods like neural matching and BERT go beyond keywords to understand user intent. - New frontiers like large language models(LLMs) and retrieval-augmented generation (RAG). BTW, if you’re interested in mastering more generative AI skills, make sure to check out our [SMX Master Classes]() covering various aspects of SEO, PPC and even email marketing. ([You can register here]().) Danny Goodwin,Managing Editor, Search Engine Land & SMX [SEL_Channable_Newsletter_Ad-02122024-300-x-250-px]() SEO [Mastering NLP for modern SEO: Techniques, tools and strategies]() [Mastering-NLP-for-modern-SEO-Techniques-tools-and-strategies-1]() Learn how modern search engines like Google use advanced NLP to understand searches, match queries to content, and rank results. PPC [Google expands generative AI capabilities for automatically created assets]() [shutterstock_2282781391]() Google's generative AI capabilities are now available to all English-language advertisers in the U.S. and UK. PPC [Google tests Branded Local Service Ads with opt-out option]() [shutterstock_1169319058]() Marketers expressed concern about being unable to opt-out, but Google confirmed this functionality will be available for everyone. Analytics & conversion [Webinar: Beyond silos – data collaboration strategies for marketing success]() [Lotame-Data-Collab-RT-webinar_martech-ad1]() Tune in for valuable insights on how to maximize first-party data generation and activation beyond just your known customers. MarTech webinar [Get expert advice for navigating marketing compliance]() [live-webinar-woman-watching-multiple-people-blue-banner]() In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT, and CTV. [Moz-SEL-SuperEB-300x250-1]() PPC [TikTok publishes best practice guide for optimal campaign performance]() [shutterstock_1634542249]() The platform shared actionable tips and recommendations that can help enhance the performance of your ad campaigns. SEO [Using generative AI to improve existing content: Top tips + sample prompts]() [Using-generative-AI-to-improve-existing-content-Top-tips-and-sample-prompts]() Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more. Sales enablement [Why speed to lead matters]() [timer-stopwatch-ss-1920]() Today’s buyer is typically doing a significant amount of research and looking into multiple options, and if you don’t strike while the iron is hot… your competitors will. SEO [Product page SEO: A complete guide]() [Product-page-SEO-A-complete-guide]() Optimize your ecommerce product pages for higher SEO visibility, traffic, and sales. Get insights on URL structure, UGC and more. Live training + Q&A [Make 2024 the year you become a master of search]() [Page-speed-optimization-for-enterprise-sites-Keys-for-effective-collaboration]() Check out the complete February 2024 lineup of the SMX Master Classes, featuring 2 ALL-NEW courses on email marketing and SEO content, plus updated curriculums from your favorite SMX instructors including Bruce Clay, Brad Geddes, Colleen Harris, and more! [Choose your Master Class]() From MarTech - [Google expands generative AI capabilities for automatically created assets]() - [Increasing email click-throughs: Best of the MarTechBot]() - [When and how to move beyond performance marketing to brand strategy]() - [Building a future-ready marketing operations team]() - [Why now is the time to pay attention to micro-communities]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2024 Third Door Media. All rights reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()