🔍 Google's November 2023 core update is done rolling out

Plus Bard smarter with YouTube videos, TikTok engagement tool and new Microsoft analytics tool [View in browser]() | [Share]() Nov 29, 2023 [Search Engine Land]() Good morning, Search Marketer, after 26 days, the Google November 2023 [core update]() is now [complete](). Yes, this core update overlapped with the [reviews update]() – which is still in progress. The core update started rolling out on November 2nd and finished just under the four-week mark on November 28th. Generally, these updates take around two weeks to roll out fully, but Google has said there is [no estimated time they can share]() with us regarding when this update will finish. The rollout took longer for “safety” reasons. John Mueller from Google wrote, “durations of updates is usually a mix of various internal factors, including the desire to do things incrementally for safety.” We will let you know when the reviews update is complete and when the next one will launch – hopefully, it won’t be during the Christmas or holiday break. Barry Schwartz,Google algorithm watcher [MNTN-Search-Engine-Land_Newsletter_11.27.23]() SEO [Google November 2023 core update rollout is now complete]() [google-core-update-1920] The fourth broad core algorithm update of 2023 is now done rolling out. PPC [Microsoft Advertising launches new tool for enhanced ad revenue analytics]() [Microsoft_mobile] The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory. PPC [Google Bard can now answer questions about YouTube videos]() [shutterstock_1064473979-1] Google is expanding Bard's capabilities to boost engagement on YouTube. Analytics & conversion [Elevate customer loyalty in the hospitality sector through tailored experiences]() [Comarch-Promocja-raportu-Loyality-People-3-1920x1080-1] Customized experience can lead to heightened satisfaction and loyalty. MarTech webinar [Upgrade Your 2024 B2B-Marketing Game With This Powerful Ad Channel]() [woman-laptop-live-webinar-orange] Connected TV already provides measurable results to B2B marketers, and upcoming 2024 enhancements like advanced audience matching and dynamic optimization will make this ad channel even more powerful for your business. PPC [Google policy update will restrict consumer finance ad targeting]() [shutterstock_1294394836] Enforcement begins in February, and violations may lead to warnings, followed by possible account suspensions. PPC [TikTok launches new tool to help creators improve engagement]() [shutterstock_1634542249] Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience. [Moz-DE-323_BFCM_SELPromo_Newsletter_300x250_Fill]() PPC [X’s key advertisers aren’t pausing campaigns – they’re walking away]() [X-ad-revenue] Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year. SEO [How to evolve an SEO strategy: Key elements to review]() [How-to-evolve-an-SEO-strategy] Keep your SEO strategy dynamic with regular refreshes. Check out areas to audit when updating your plan each year. Generative AI [The 2023 Content Marketing Report: See how AI is transforming the game]() [content-marketing-funnel] This report from Workpress VIP provides insights into how leading brands are leveraging martech and AI to achieve business impact through content. PPC [2024 PPC budgeting: How to plan and secure your ideal budget]() [2024-PPC-budgeting-How-to-plan-and-secure-your-ideal-budget] Learn how to set data-backed PPC budgets for 2024 success. Get tips on goal-setting, cross-channel analysis, and getting executive buy-in. SEO [3 quick SEO wins to kick-start growth next year]() [3-quick-SEO-wins-to-kick-start-growth-next-year] Driving SEO growth takes time, but you can implement these simple but effective tactics in the next 3-6 months to get short-term wins. Free chatbot [Say hello to the new SearchBot]() [SearchBot-1920x1080-v4] Experience an upgraded SearchBot, Search Engine Land’s ChatGPT-powered chatbot, featuring 13 unique personas, a powerful image generator, and more. As a Search Engine Land subscriber, your free registration comes with enhanced access and additional capabilities! [Start chatting now]() From MarTech [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()