🔍 YouTube penalizing ad blockers with slower site

Plus, quality rater guideline changes analysis, AdMob data issue, Sam Altman back at OpenAI and more. [View in browser]() | [Share]() Nov 27, 2023 [Search Engine Land]() Good morning, Search Marketer, YouTube has admitted to intentionally making its site slower for people using ad blockers. Rumors were swirling that the deliberate five-second delay in loading video pages was just affecting those using Mozilla’s Firefox, but YouTube has now confirmed it doesn’t matter what browser you’re using; if your ad blockers are activated, brace yourself for a slower website. It’s all part of the platform’s mission to either force people to watch ads or pay for its ad-free premium service – a campaign that seems to be intensifying by the week. With that in mind, it’ll be interesting to see what move YouTube is planning next. Nicola Agius,Paid Media Editor [MNTN-Search-Engine-Land_Newsletter_11.27.23]() PPC [YouTube is deliberately ‘suboptimal’ for people using ad blockers]() [Shutterstock_1941008176] Ad blocker users may experience five-second delays in loading video pages, irrespective of their browser choice on YouTube. SEO [Google’s 2023 Search quality rater guidelines update: Here’s what changed]() [woman-looking-at-search-results] The big focus of changes this year is around user intent and whether Google's search results meet the expectations of users. PPC [Google Ads investigating issue impacting AdMob]() [Google-AdMob] Users are having trouble getting the latest AdMob data because some clicks are not showing up in the reports. Analytics & conversion [Transforming agencies into profit powerhouses with client retention]() [CallRail-SEL_1920x1080_Add-AI-to-Client-Retention-ebook] Learn how agencies can automate or expand their capabilities to delight and retain their clients for years to come. Search Engine Land webinar [Tomorrow! Trends in Paid Search: Navigating the Digital Landscape in 2024]() [woman-watching-webinar-blue-banner_1920x1080] Dive into the future of paid search and explore the trends, strategies, and technologies that will shape the digital marketing landscape in 2024. SEO [Sam Altman returns to OpenAI as CEO ‘in principle’]() [cheering-robots] Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, restoring the status quo. PPC [Snapchat is testing an ad-free subscription]() [Snapchat] A new $10.50 monthly tier offers users the ability to explore the platform without disruption from Story and Lens ads. [Moz-DE-323_BFCM_SELPromo_Newsletter_300x250_Fill]() SEO [Boost your organic traffic with SEO A/B testing]() [seo-road-to-success] This whitepaper reveals how SEO A/B testing allows you to securely test changes to your website and directly track their impact on your organic search traffic. SEO [AI content creation: A beginner’s guide]() [AI-content-creation-A-beginners-guide] See how AI is changing the game for SEO, plus get tips for balancing AI-assisted content production with quality standards. SEO [Local SEO for new physical locations]() [Local-SEO-for-new-locations-How-to-drive-awareness-before-opening-day] Here's why and how to set up digital properties early to help maximize online visibility for brands opening new locations. PPC [Best of the Bot: Create a Facebook post promoting Black Friday deals]() [best-of-the-bot-searchbot] A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals. Actionable. Online. Free. [The fall season of SMX is now available!]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos exploring generative AI, GA4, PMax, SGE, and beyond… now available. No countdowns. No calendar reminders. No excuses. [Start streaming now]() From MarTech - [OpenAI: The return of the king]() - [Getting your digital asset management system to work with other tools]() - [YouTube is deliberately ‘suboptimal’ for people using ad blockers]() - [Paid advertising: Tips to boost qualified leads and reduce costs]() - [4 B2B trends that will catapult you ahead of the competition next year]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()