🔍 Google search quality raters guidelines update

Plus, Google automatically-created assets, Google small business filter, Google Ads update, OpenAI chaos and more. [View in browser]() | [Share]() Nov 21, 2023 [Search Engine Land]() Good morning, Search Marketer, Google [updated its search quality rater guidelines]() for the first time in 11 months. Although “none of these involve any major or foundational shifts in our guidelines,” according to Google, there have been multiple changes, including: - Simplified Needs Met scale definitions and added guidance for specific types of Needs Met ratings; refreshed rating guidance and examples accordingly. - Modernized examples by adding examples for popular platforms and video formats and removing outdated and redundant examples. - Minor changes throughout (expanded rating guidance for forum pages; updated language, examples, and explanations for consistency across sections; fixed typos). Lily Ray is digging into all the changes – keep an eye out for that analysis on Search Engine Land in the coming days. Danny Goodwin,Managing Editor, Search Engine Land & SMX [Wincher-11-20-23-SEL_NL-MREC]() SEO [Google updates search quality raters guidelines]() [yellow_tape_1920] It has been 11 months since the last update, here is what changed. PPC [Google shares automatically-created assets FAQ and marketers give their verdict]() [google] Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she receives about ACA. SEO [Google adds small business filter to shopping search results]() [small-business-owner-google-logo] Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses this weekend and beyond." Analytics & conversion [Win the customer experience race with the right martech solutions]() [Acxiom-revised-image] How and when you invest in partnerships will move you from second place to center stage. Search Engine Land webinar [Trends in Paid Search: Navigating the Digital Landscape in 2024]() [woman-watching-webinar-blue-banner_1920x1080] Dive into the future of paid search and explore the trends, strategies, and technologies that will shape the digital marketing landscape in 2024. PPC [Google announces update to child and teen ad policy language]() [Google-Ads-2] Google is revising the language in three child and teen ads policies to offer increased clarity and transparency. SEO [With OpenAI in chaos, Sam Altman joins Microsoft]() [this-is-fine-robot-1920] Microsoft has hired Altman and other OpenAI colleagues. A majority of OpenAI employees have threatened to quit if the board won't resign. [sel_300x250_bot_a]() SEO [Preparing for Google SGE: Essential guide for marketers]() [Preparing-for-SGE-Essential-guide-for-modern-marketers] Uncover insights and actionable tips on how to adapt and thrive in the dynamic landscape of AI-driven search experiences. Google Analytics [Is your GA4 setup for success?]() [shutterstock_1932391757] This new whitepaper from MoreVisibility walks through the key changes in GA4 and how they can benefit you. SEO [How much does SEO cost?]() [How-Much-Does-SEO-really-cost] A look at the true cost of implementing a successful SEO strategy in 2024 that goes beyond just agency and consultant prices. SEO [AI for SEO content creation: 5 real-world examples]() [AI-for-SEO-content-creation-5-real-world-examples] LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings to inform your content strategy. Actionable. Online. Free. [The fall season of SMX is now available!]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos exploring generative AI, GA4, PMax, SGE, and beyond… now available. No countdowns. No calendar reminders. No excuses. [Start streaming now]() From MarTech - [EU raises antitrust concerns about Adobe’s purchase of Figma]() - [B2B email marketing: 3 strategies for advanced personalization]() - [Digital events platforms: Best of the Chatbot]() - [The power of curated content in B2B marketing]() - [How to talk to consumers about climate change]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()