🔍 SMX Next Day 2

SearchBot upgrade, GA4-Salesforce integration, Microsoft-Baidu partnership, SEO reporting and tracking and more [View in browser]() | [Share]() Nov 15, 2023 [Search Engine Land]() Good morning, Search Marketer, it’s SMX Next, Day 2! We have two awesome keynote speakers lined up for you – Frederick Vallaeys (AI or bye: Strategies to harness generative AI and win in digital marketing) and Louise Frahm (How to evolve your content strategy for the Google SGE revolution). The rest of SMX Next today is full of next-level SEO and PPC [sessions](), featuring more excellent [speakers]() who will answer your questions during our Overtime sessions. It all starts today at 10 a.m. ET with four Coffee Talk networking meetups – on enterprise SEO, AI and the future of search, what is and isn’t working in PPC, and using AI in advertising. Bring a coffee and your questions – look forward to seeing you there! Join us – and thousands of your fellow search marketers – for SMX Next. [Register here for free](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Semrush_epromo_Nov_300x250]() SearchBot [SearchBot upgraded with 12 new personas, AI image generation]() [searchbot-upgrade] Get free access to this Search Engine Land toolkit that equips you with AI specially designed for marketing tasks. PPC [Google Analytics 4 can now be integrated with Salesforce Marketing Cloud]() [GA4] For the first time, integration is accessible to both GA4 standard and 360 properties. PPC [Microsoft and Baidu Global team up for enhanced ad targeting capabilities]() [shutterstock_2199173649] The partnership will launch early next year in the U.S, Canada, United Kingdom and Australia markets. PPC [Lifting the lid on Google’s black box to find growth]() [Adthena-SEL-Article_Image] Proven tactics to uncover the blindspots: Performance Max, CPC inflation and affiliate growth. Webinar tomorrow [The cookie crumbles in 2024 - Are you ready?]() [cookie-crumbles] Don’t let the end of third-party cookies catch you off guard. Sign up for this MarTech webinar and make sure you’re ahead of the curve and ready for 2024. SEO [Your 2024 guide to SEO reporting and tracking]() [Your-2023-guide-to-SEO-reporting-and-tracking] Your SEO reports need a compelling story and the right data to be well received. Here's a guide to help you get ahead. SEO [Google’s Florida update: 20 years since the SEO ‘volcanic eruption’]() [google-florida-trees2-1920] Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the industry. [Wix-300-x-250-111323]() Google Analytics [Is your GA4 setup for success?]() [shutterstock_1932391757] This new whitepaper from MoreVisibility walks through the key changes in GA4 and how they can benefit your business. PPC [Boosting search conversions: 5 behavioral strategies to test]() [Boosting-conversions-from-search-5-behavioral-strategies-to-test-] Are you getting the most out of your traffic? Optimize your website for conversions with these five behavioral nudges. SEO [Report: Yandex search engine for sale]() [yandex-fade-1920] Yandex, the dominant search and online advertising platform is Russia since 1997, has been in turmoil since Russia's invasion of Ukraine. Actionable. Online. Free. [[TODAY] Expert-led search marketing training]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] SMX continues today – Nov. 15! Unlock 70+ sessions, keynotes, Q&As, meetups, and demos exploring generative AI, GA4, PMax, SGE, and more. Free on-demand access included. [Register for free]() From MarTech - [4 essential ways to boost your marketing automation program]() - [Hiring a marketing technology manager: Best of the Bot]() - [Acquia acquires tech platform to expand DXP capabilities]() - [2023 in review: 3 key trends to inform your 2024 marketing plan]() - [Meta partners with Amazon to streamline advertisers’ conversions]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()