🔍 Meta's new lead generation tools

Plus, SEO data pitfalls, Meta’s ad partnership with Amazon, Microsoft’s Audience Network expansion, and more! [View in browser]() | [Share]() Nov 13, 2023 [Search Engine Land]() Good morning, Search Marketer, Meta has kicked-off the holiday season by treating marketers to five new lead generation tools: - Click to WhatsApp Lead Gen - Instant form ad format - Calling leads on Facebook - Advantage+ for Lead Gen - Hubspot The new features, which you can read more about in our [report](), have been helping advertisers to reduce costs and increase quality leads. In other Meta news, the tech giant has [partnered with Amazon]() for what’s been described as the “most significant ad product of the year.” Moving forward, Meta users can seamlessly make purchases from Amazon via ads served on Instagram and Facebook, all without needing to exit the apps. If you want to learn more about generating high-quality leads, then join us this week at SMX Next Nov. 14-15, where we’ll be getting tips from the best search marketers in the business. [Register here for free](). Nicola Agius,Paid Media Editor [Semrush_epromo_Nov_300x250]() PPC [Meta’s new partnership with Amazon streamlines conversion process for advertisers]() [Meta-Amazon-scaled] The collaboration has been described as "the most significant ad product of the year." SEO [Top 5 SEO data pitfalls to avoid for accurate analysis and reporting]() [Top-5-SEO-data-pitfalls-to-avoid-for-accurate-analysis-and-reporting] Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO data to produce accurate insights. PPC [Microsoft’s Audience Network expansion: Higher CPCs, lower CTRs, no added value]() [Microsofts-Audience-Network-expansion-Higher-CPCs-lower-CTRs-no-added-value] With Microsoft Ads' multi-channel approach, this software company saw 26% of its budget spent on a 0.14% CTR and no added conversions. Analytics & conversion [The future of customer experience lies in first-party data]() [data-privacy-SS_1005763789-1920x1080-1] The journey through the future of customer data reveals a landscape where adaptation is key. MarTech Webinar [Tomorrow! Go Beyond Cookies and Stay Ahead in a Privacy-First World]() [woman-watching-webinar-blue-banner_1920x1080] Learn the impact privacy has on your marketing campaigns and why Google Analytics-based dashboards may be inaccurate. SEO [Why ecommerce brands must showcase authentic E-E-A-T]() [The-end-of-faceless-ecommerce-Why-brands-must-showcase-authentic-E-E-A-T] Here's why ecommerce brands need visible experts and how they can start building strong E-E-A-T signals, both on-site and off-site. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. [Wix-300-x-250-111323]() SEO [The marketing’s agency’s guide to customer reviews]() [Tracking-Google-reviews] Online reviews are not just about influence — they create visibility and can improve SEO. PPC [How to improve PPC campaign performance: A checklist]() [How-to-improve-PPC-campaign-performance-A-checklist] Make 2024 your best year in PPC advertising. Use these 13 PPC features and elements to optimize your campaigns for peak performance. Actionable. Online. Free. [[This week] Expert-led search marketing training]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos exploring generative AI, GA4, PMax, SGE, and beyond… it’s all yours for free at SMX! Join us online this week – Nov. 14-15 – for an unrivaled training experience. [Register for free]() From MarTech - [Destination Drupal 10: A CMO’s roadmap for upgrade success]() - [The latest jobs in martech]() - [The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2]() - [Omnicom’s Flywheel acquisition signals the start of a revolution]() - [How marketers are adopting AI in their work]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()