🔍 New PMax AI features

Plus, Google ad policy update, new Meta lead gen tools, ChatGPT vs. Google market share and more! [View in browser]() | [Share]() Nov 10, 2023 [Search Engine Land]() Good morning, Search Marketer, Google is rolling out new AI tools for Performance Max that may help lighten your workload. By the end of the year, all advertisers in the U.S. will have access to [generative AI features]() that create text and image assets at the command of a prompt within seconds. When generating solutions for your campaigns, PMax will take performance data into consideration to help optimize your ads across all of Google’s inventory and formats. Just make sure your prompts are specific and detailed for the best results. If you want to learn more about how the best digital marketers in the business are using AI to supercharge their strategies, then join us next week for SMX Next Nov. 14-15 by [registering here for free](). See you there! Nicola Agius,Paid Media Editor [Conductor-300x250-2023-Q3-Steps-to-recover-Google-ranking]() PPC [Google Performance Max adds new AI features]() [shutterstock_1294394836] Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year. PPC [Google updates policy to tackle abuse of its ad network]() [Google-Ads] Advertisers are advised to review the updated policy to ensure your ads or listings do not violate the new rules. PPC [Meta unveils five new lead generation ad tools for Facebook and Instagram]() [Meta] The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money." Analytics & conversion [Meta and Ignite Visibility present a new conversion API gateway solution]() [IgniteVisibility-11-9-23] In this free webinar, you'll learn how CAPI can collect the data you need to maximize your ad performance. 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SEO [How to navigate SEO in a multi-platform world]() [How-to-navigate-SEO-in-a-multi-platform-world] SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change. Google [Create high-quality content that meets Google E-E-A-T standards]() [E-E-A-T_laptop-1920x1080-1] Get the Content Marketing Quick Start Guide for practical guidance and tips to jumpstart your content planning and creation. [Read more]() SEO [How SEO experts improve the web and help search engines]() [How-SEO-is-effectively-contributing-to-the-sustainability-of-the-web-ecosystem] SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards. SEO [Google search antitrust trial updates: Everything you need to know (so far)]() [google-gavel-lawsuit-1920] The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet. Actionable. Online. Free. [[Next week] Expert-led search marketing training at SMX]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [How marketers are adopting AI in their work]() - [5 reasons why the martech landscape will reach its peak in 2024]() - [The great data divide: How top performers are pulling ahead]() - [Beyond quadrants: An alternative approach to martech selection]() - [A new ChatGPT and more in this week’s AI-powered martech releases]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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