🔍 Microsoft patent explains Bing search reliability scores

Plus, PMax AI features, new Google shopping features and more [View in browser]() | [Share]() Nov 08, 2023 [Search Engine Land]() Good morning, Search Marketer, Microsoft recently filed a new patent on [reliability scores for search rankings](). This patent goes through how Bing determines which sites and what content on a site are considered reliable. It goes through various signals, including traffic data, natural language processing techniques, user interactions, and more. It even uses seed sites, like the concept of PageRank, to let those scores flow from one site to another. While these patents are really interesting to read, it does not mean they are being used in search today. But it does help you think about how to build your sites for future algorithms and ranking signals. What else is next for SEO? What should you be thinking about? Find out next week – [register here for SMX Next for free]() today. Barry Schwartz,Reliable patent reporter [DemandJump-SEL-Image-300x250-1]() SEO [Microsoft patent on website and site content reliability scores for Bing Search ranking]() [bing-robot-score-1920] Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to read. PPC [Google Performance Max adds new AI features]() [shutterstock_1294394836] Advertisers in the U.S. will be able to use the tools to generate text and image assets for campaigns by the end of the year. PPC [Google rolls out new shopping features to boost conversions]() [google_shopping_computer_1920] Brands have several new opportunities to reach potential customers including a deals hub and a gift ideas page. Analytics & conversion [What’s the state of email beyond 2023?]() [Litmus-State-of-Email-reports] A look back at this year’s trends in email marketing and what to look forward to next year. MarTech Webinar [Become a Data Champion By Mastering Marketing Analytics Automation]() [woman-laptop-live-webinar-orange] Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns are hitting the mark and contributing to the bottom line. PPC [Why this advertiser doesn’t trust Amazon Ads]() [shutterstock_2114408435] "Amazon ads take credit for sales that would've happened organically!" SEO [How to optimize your content for social: Facebook, Slack and X]() [How-to-maximize-your-contents-reach-by-optimizing-for-social-channels] Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack. [Conductor-300x250-2023-Q3-Steps-to-recover-Google-ranking]() PPC [Offline conversion tracking: 7 best practices and testing strategies]() [Offline-conversion-tracking-7-best-practices-and-testing-strategies] Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline conversions. SEO [Use SEO A/B testing to increase your organic search traffic]() [SEO-AB-Testing] Up to 80% of website changes driven by SEO have no positive impact on organic traffic. Read this white paper to understand how to utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc. Actionable. Online. Free. [[Next week] Expert-led search marketing training at SMX]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [How reducing your carbon footprint can save you money and increase ad impact]() - [Google rolls out new shopping features to boost conversions]() - [Walmart launches shoppable ads on NBCUniversal’s Peacock]() - [Strategic vs. tactical decisions: How to find the right balance]() - [5 marketing automation quick wins]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()