🔍 7 must-see Google Search ranking documents

Plus, Amazon’s ad pricing scheme, Google SEO issues, SGE, website platform migration SEO pitfalls and more. [View in browser]() | [Share]() Nov 07, 2023 [Search Engine Land]() Good morning, Search Marketer, Google is magical – and we are the reason why. No, not just search marketers specifically. All of us! The billions of people who use Google Search trillions of times per year. This is just one thing I learned from the extremely interesting [Google Search ranking documents]() that have been released during the ongoing U.S. vs. Google antitrust trial. “With every query, we give … some knowledge, and get a little back. Then we give some more, and get a little more back,” according to one slide. Google finds patterns on a massive scale, from the huge amounts of data it collects about how people interact with Search – clicks, scrolls, mouse hovers, and more. It’s must-reading for SEOs – and lots to think about. Speaking of musts, you absolutely must join us next week for SMX Next Nov. 14-15 to find out where SEO, PPC and search is heading. Why? - Three exclusive generative AI keynotes. - Nearly 70 actionable sessions. - Live Q&As (Overtime!). - Engaging demos. - Interactive Coffee Talk meetups. - AMA-style sessions with select winners of the 2023 Search Engine Land Awards [Register here for free](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [DemandJump-SEL-Image-300x250-1]() SEO [7 must-see Google Search ranking documents in antitrust trial exhibits]() [google-speed-colors-1920] Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more. PPC [Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents]() [Shutterstock_1083512990] The US Federal Trade Commission claims Amazon has made billions of dollars by punishing advertisers and using deceptive practices. SEO [How Danny Sullivan shares SEO issues with Google’s Search team]() [google-robot-reading-feedback-1920] Part of job of the Search Liaison at Google is to share feedback on how to improve search. Analytics & conversion [Omnichannel loyalty: Crafting a seamless customer experience]() [Comarch-image0-min] Learn how your brand can thrive by embracing this strategy. MarTech Webinar [Become a Data Champion By Mastering Marketing Analytics Automation]() [woman-laptop-live-webinar-orange] Join marketing analytics automation experts to learn how to impact the bottom line and prove your campaigns are hitting the mark and contributing to the bottom line. SEO [SEO through the Google SGE lens: What’s changing?]() [SEO-through-the-SGE-lens-Whats-changing] Find out where Search Generative Experience stands, its impact on user behavior, and the skills you need to capitalize on this paradigm shift. SEO [12 SEO pitfalls to avoid during a website platform migration]() [11-SEO-pitfalls-to-avoid-during-a-website-platform-migration] Learn how to safeguard your website's SEO performance during a platform migration with these tips for a smooth transition. [Conductor-300x250-2023-Q3-Steps-to-recover-Google-ranking]() PPC [Amazon Ads for lead generation: What advertisers need to know]() [Amazon-Ads-for-lead-generation] Explore lead gen opportunities for non-Amazon sellers, leveraging Amazon's vast audience insights and targeting options. SEO [Use SEO A/B testing to increase your organic search traffic]() [SEO-AB-Testing] Up to 80% of website changes driven by SEO have no positive impact on organic traffic. Read this white paper to understand how to utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc. SEO [Google Business Profile: The new suspension appeal process]() [Suspended-Google-Business-Profiles-The-new-appeal-process] Learn how to navigate the revamped process with confidence and provide the right documents and evidence for a successful reinstatement. Actionable. Online. Free. [[Next week] Expert-led search marketing training at SMX]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! 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