🔍 Google November 2023 core update

Plus, Discover bug fixed, big AdSense change, brand safety, Google denies rushing Bard out, Semrush earnings and more. [View in browser]() | [Share]() Nov 03, 2023 [Search Engine Land]() Good morning, Search Marketer, the [Google November 2023 core update]() is here – and the final reviews update is coming next week. As usual, this Google core update – the fourth of 2023 – will take up to two weeks to complete rolling out. This will be yet another case of dueling Google algorithm changes, like we saw in August (core and helpful content) and October (core and spam updates). And yes, the next reviews update will mark the end of notifications about them from Google, because they will be “happening at a regular and ongoing pace.” It’s been an extremely volatile year in the SERPs. Join us at SMX Next Nov. 14-15 to find out what it all means and other key trends to know about to future-proof your SEO in 2024. [Register (for free) here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [CallRail-300x250_Call-Tracking-SEL-Media-Buy-V1-101823]() SEO [Google November 2023 core update released]() [google-reviews-update-1920] The reviews update will be switching to ongoing regular updates, which means Google will not be announcing future review updates. SEO [Google fixed a bug with the October 2023 core update impacting Discover traffic]() [google-astronut-1920] Some sites may see an increase in their Discover traffic starting soon. SEO [Google AdSense unveils major changes to how it pays publishers]() [google-robot-reading-paper-1920] The platform has said its new approach to paying publishers offers more transparency in the media-buying process. Analytics & conversion [Unlocking business success with the power of data management]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. MarTech Webinar [Brewing success -- The perfect blend for targeted, personalized ads that align with user privacy]() [pumpkin-spice-latte] In the world of digital ads, trust is the secret ingredient. Attend this webinar to spice up your ad monetization with tactics to boost engagement and revenue, while respecting user privacy. PPC [5 ways Google and YouTube advertisers can protect their brands]() [shutterstock_1064473979] How to stay on top of brand safety and suitability on YouTube and the Google Display Network. SEO [Alternative facts? Google denies rushing out Bard at trial]() [google-bard-robot] Google yesterday tried to rewrite history, claiming Bard wasn't rushed out to upstage Microsoft. But facts aren't on Google's side here. [MNTN-SEL-10.30.23-Newsletter-300x250-2]() SEO [Revenue, customer growth returns Semrush to profitability in Q3]() [semrush] To continue growing, Semrush has already started testing price increases to maximize the revenue it generates from its users. PPC [How to optimize your product feeds with ChatGPT and FeedGen]() [How-to-optimize-your-product-feeds-with-ChatGPT-and-FeedGen] Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and FeedGen can transform your PPC efforts. SEO [Use SEO A/B testing to increase your organic search traffic]() [SEO-AB-Testing] Up to 80% of website changes driven by SEO have no positive impact on organic traffic. Read this white paper to understand how to utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc. SEO [Google fixed a bug with the October 2023 core update impacting Discover traffic]() [google-astronut-1920] Some sites may see an increase in their Discover traffic starting soon. SEO [Hosting third-party content: What Google says vs. the reality]() [Hosting-third-party-content-What-Google-says-vs.-the-reality] Money-making strategy or SEO pitfall? Learn how to make the most of third-party content partnerships while staying within Google's guidelines. Actionable. Online. Free. [[T-minus 2 weeks] Expert-led search marketing training]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, and demos tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [EU authorities ban Meta from using personal data for advertising]() - [Breaking through the noise: How brands can connect with today’s consumers]() - [HubSpot buying B2B data source ClearBit]() - [This week’s roundup of AI-powered martech releases]() - [Report: Generative AI violates copyrights of news publishers]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()