🔍 Integrating SEO and generative AI

Plus, real-time Bard answers, Google Chrome and Search, Instagram Reminder Ads, Meta subscriptions launch in Europe and more. [View in browser]() | [Share]() Oct 31, 2023 [Search Engine Land]() Good morning, Search Marketer, are you combining your expertise and experience with generative AI? Doing so can help you create content that is greater than the sum of its parts and almost certainly more significant than anything a generative AI can automate and produce alone. That’s according to [How to integrate generative AI in your SEO]() by Search Engine Land contributor Marcus Miller. Generative Ai will be a huge part of the discussion at SMX Next, which kicks off two weeks from today. Find out how SGE, ChatGPT and generative AI will shape SEO and PPC in 2024 and beyond. [Register (for free) here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [MNTN-SEL-10.30.23-Newsletter-300x250-2]() SEO [How to integrate generative AI in your SEO]() [A-practical-approach-to-integrating-generative-AI-and-SEO] Here's how you can take advantage of generative AI for content creation while sidestepping potential SEO pitfalls. SEO [Google Bard can now respond in real time]() [google-speed-logo-1920] There is a setting to turn this real-time response off. SEO [Google CEO details how Chrome helped grow Google Search]() [shutterstock_2111602964] We also now know exactly how much Google paid to be the default search engine on multiple devices and browsers: $26.3 billion in 2021. Analytics & conversion [Omnichannel loyalty: Crafting a seamless customer experience]() [Comarch-image0-min] Learn how your brand can thrive by embracing this strategy. MarTech special reports [It's time to connect the dots of the customer journey]() [CJOMIR_cover-1920x1080-1] Discover how to increase loyalty, revenue, and agility with a customer journey orchestration solution. PPC [Instagram Reminder Ads launch new features to boost reach]() [shutterstock_1171276837] The platform is rolling out new capabilities to make the ad creation process easier and help marketers reach more potential customers. [CallRail-300x250_Call-Tracking-SEL-Media-Buy-V1-101823]() PPC [Meta unveils ad-free Facebook and Instagram subscriptions in Europe]() [Shutterstock_2221174769] A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year. Search Engine Land webinar [Transform your SEO with pillar-based marketing]() [live-webinar-woman-laptop-red-text] Whether you’re new to SEO or a seasoned pro, this webinar will provide a blueprint for maximizing your search visibility and conversions. Content [4 ways to find unique content ideas from real-life insights]() [How-to-find-unique-content-ideas-from-real-life-insights] Find out how to create content that sets you apart from the competition using untapped sources. Here are four areas to explore. SEO [Digging deeper into the E-E-A-T Knowledge Graph 2023 update]() [September-2023-Google-core-update-A-deep-dive-into-personal-knowledge-panels-and-E-E-A-T-enhancements] More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [Become a data champion by mastering marketing analytics automation]() - [Europe gets ad-free Facebook and Instagram subscriptions]() - [Email marketing strategy: A marketer’s guide]() - [Executing a TikTok campaign: Best of the Bot]() - [Marketo’s October 2023 releases: A manager’s guide]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()