🔍 PPC reports that deliver the best insights

Plus, create an SEO plan, Google Ads best practices, social video trends and more! [View in browser]() | [Share]() Oct 30, 2023 [Search Engine Land]() Good morning, Search Marketer, to get the most out of PPC reporting, tailoring your analysis to the appropriate time frame is essential. Whether you’re working on weekly, monthly, quarterly or annual reports, the time period should determine what data to include, as Ashton Clarke points out in his latest Search Engine Land [article](): - Weekly reports: In-depth, focusing on specific short-term updates. - Monthly reports: Medium and long-term performance analysis, with less detail than weekly reports - Quarterly reports: Overview of key trends unfolding throughout the year. - Annual reports: Major initiatives summary with the emphasis on company/department-wide goals for the year. Check out the full article for a breakdown on how to deliver the most relevant insights from your PPC campaigns. Nicola Agius,Paid Media Editor [MNTN-SEL-10.30.23-Newsletter-300x250-2]() PPC [How to approach weekly, monthly, quarterly and annual PPC reporting]() [How-to-approach-weekly-monthly-quarterly-and-annual-PPC-reporting] Understand the nuances of reporting for different time frames so you can deliver the most relevant insights from your PPC campaigns. PPC [Best of the Bot: Create an SEO plan for a digital marketing agency]() [shutterstock_2261899773] A human asks Search Engine Land's ChatBot to create a content marketing and SEO plan. Here's the answer. PPC [Google Ads best practices: The good, the bad and the balancing act]() [Googles-PPC-playbook-The-good-the-bad-and-the-balancing-act] Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. Here's what you need to know. Analytics & conversion [Unlocking business success with the power of data management]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. SEO [Use SEO A/B testing to increase your organic search traffic]() [SEO-AB-Testing] Up to 80% of website changes driven by SEO have no positive impact on organic traffic. Read this white paper to understand how to utilize data and analytics to make informed decisions, cutting through noise from seasonality, Google updates, etc. SEO [8 surprising social video trends]() [8-surprising-social-video-trends] Explore the latest surprising trends in social video, from YouTube's creator explosion to TikTok's optimal video lengths. [CallRail-300x250_Call-Tracking-SEL-Media-Buy-V1-101823]() PPC [Amazon’s ad services revenue rises 26%, bringing in more than $12 billion in Q3]() [shutterstock_655556107] The retail giant has attributed its exceptional performance to investment in AI and its ongoing collaborations with ad partners. MarTech webinar [Live Tomorrow! Awakening Dead Content with DAM and AI]() [awaken-dead-content] Are your assets feeling a bit lifeless lately? Join us for this live webinar on October 31st to learn how to breathe new life into your content with AI and digital asset management. SEO [Google search antitrust trial updates: Everything you need to know (so far)]() [google-gavel-lawsuit-1920] The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [Chrome’s IP address protection initiative presents new challenges for marketers]() - [HubSpot and TikTok announce lead gen CRM integration]() - [Making sense of composable CDPs: What martech buyers need to know]() - [The latest jobs in martech]() - [Amazon ad services revenue up 26% to $12 billion in Q3]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()