🔍 Google October 2023 core and spam update volatility

Plus, Google syntax graph, Google Ads overview dashboard, huge E-E-A-T Knowledge Graph update and more. [View in browser]() | [Share]() Oct 26, 2023 [Search Engine Land]() Good morning, Search Marketer, the data is in. Google’s October 2023 core and spam updates overlapped, resulting in big ranking volatility across many verticals. How big? You’ll have to read Barry Schwartz’s recap to find out the overall impact and some of the biggest winners and losers in [Data providers on the Google October 2023 core and spam update](). It’s been an incredibly volatile few months in Google’s Search results. Which means Google algorithm updates will be in the spotlight at SMX Next. Mordy Oberstein of Wix will help you make sense of it all and understand what types of content Google updates reward. [Register for SMX Next, for free, here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Optimizely-Opticon23_Opticon_Online_Display_300x250]() SEO [Data providers on the Google October 2023 core and spam update]() [google-algo-data-analyis-1920] This was a very big set of Google updates, here is an analysis. SEO [Google syntax graph merge for structured data]() [google-data-syntax-1920] This allows you to use different syntaxes that can now connect together. PPC [Google Ads testing new overview dashboard for advertisers]() [man-working-agency-google-logo] Google confirmed this is an experiment they are trying with a select number of advertisers. SEO [Inside Google’s massive 2023 E-E-A-T Knowledge Graph update]() [Inside-Googles-massive-2023-E-E-A-T-Knowledge-Graph-update] Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals. Analytics & conversion [How to deliver on what you promise]() [Acxiom_Sponsored-Article_Image] Exploring when and how to invest in martech partnerships. MarTech webinar [Awakening Dead Content with DAM and AI]() [awaken-dead-content] Are your assets feeling a bit lifeless lately? Join us for this live webinar on October 31st to learn how to breathe new life into your content with AI and digital asset management. SEO [Google rolls out about this image and more SGE links]() [google-sge-robot-browsing-1920] Google said the links in SGE AI answers are from high-quality sites. PPC [Google AR beauty ads now let brands promote lip, eye products]() [shutterstock_1253469862] "After interacting with AR Beauty on Google, shoppers are more likely to spend more time on the brand's site and potentially take action." [Adobe-SEL-300x250-1]() PPC [Amazon Ads launches AI image generation]() [amazon-ai-generated-images] Amazon said the generative AI tool lets you add backgrounds or lifestyle scenes around plain product images, which could improve CTR. SEO [Survey: Only 26% of SMBs are using AI for marketing]() [big-picture-users-seo] While AI can save SMBs time and money, most SMB owners and decision-makers don't understand how to use AI in marketing. SEO [B2B SEO tips: 4 ways to drive organic search success]() [B2B-SEO-tips-4-ways-to-drive-organic-search-success] B2B SEO isn't just about driving rankings but also revenue. Learn how to reach your target audience and improve your bottom line with SEO. SEO [Mastering content quality: The ultimate guide]() [The-ultimate-guide-to-mastering-content-quality] Go beyond the basics of content quality. Explore the keys to creating content that stands out, connects, and builds trust. PPC [Google search revenue rises 11%, solid increase in total ad revenue]() [shutterstock_1963084252] Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. PPC [Microsoft Search and News Advertising revenue up 10% in Q3]() [shutterstock_581369848] The tech giant has reported its strongest quarter in history thanks to its continued investment in generative AI. PPC [Snap revenue up 5%, promises better ROI for advertisers]() [shutterstock_395057875] The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [PSA campaign gets impressive results from new adtech]() - [Lisa Peyton: Spotlight on the expert]() - [Snap revenue up 5% on stronger digital ad market]() - [SAP CX makes its generative AI move]() - [The new frontier of visual content: A marketer’s guide to AI]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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