🔍 Does Google love bloggers?

Plus, event rich results are gone, Google tests ads between organic results, Display & Video 360 issue and more. [View in browser]() | [Share]() Oct 25, 2023 [Search Engine Land]() Good morning, Search Marketer, a [new study]() said that blogs appear 23% of the time in the top 5 positions of Google Search. Being a blogger for about 20 years, this data makes me happy. But the feeling over the years is that blogs are getting less and less visibility and traffic from Google Search. That feeling isn’t unique to bloggers – it’s being felt across all industries. As Danny Goodwin put it, “but blogging won’t deliver visibility or organic traffic without a strategy. The content you publish must be useful or helpful to searchers.” Barry Schwartz,Google blogger [Optimizely-Opticon23_Opticon_Online_Display_300x250]() SEO [Study: Blogs appear most often in top Google positions]() [How-to-write-a-blog-post-that-wins-in-10-steps] Blogs appear 23% of the time in the top 5 positions of Google Search, excluding home pages, according to BrightEdge data. SEO [Google rich results for events removed from search snippets]() [google-robot-band-1920] You may have noticed a reduction in clicks from Google Search related to this change. PPC [Google testing ads between organic results?]() [shutterstock_2282781391] Sponsored posts have been spotted where the third and fifth organic positions usually run in Google's search result pages. Analytics & conversion [Transforming email addresses into actionable insights]() [AtData-Feature-Image] Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement. Search Engine Land webinar [Transform your SEO with pillar-based marketing]() [live-webinar-woman-laptop-red-text] Whether you’re new to SEO or a seasoned pro, this webinar will provide a blueprint for maximizing your search visibility and conversions. PPC [Google investigating Display & Video 360 issue]() [shutterstock_1169319058] The issue is currently being investigated and an update is expected "shortly". [Adobe-SEL-300x250-1]() PPC [Survey: Marketers reducing ad platform investments]() [budget] Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey. PPC [TikTok is piloting 15-minute video upload limits for select users]() [Shutterstock_1681173646] Creators were previously only able to upload videos with a maximum time limit of 10 minutes. PPC [Yelp unveils enhanced ad targeting capabilities]() [Shutterstock_479620888-2] Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy. SEO [3 steps to mastering the right indicators for lasting SEO results]() [3-steps-to-mastering-the-right-indicators-for-lasting-SEO-results] Quick SEO wins are important, but they aren’t enough. Learn the path to enduring SEO results by focusing on the right indicators and inputs. SEO [How SEOs can successfully collaborate with web developers]() [How-SEOs-can-successfully-collaborate-with-web-developers] Find out how an agile mindset, proactive communication and shared learning can transform your working relationship with developers. Google [Create high-quality content that meets Google E-E-A-T standards]() [E-E-A-T_laptop-1920x1080-1] Get the Content Marketing Quick Start Guide for practical guidance and tips to jumpstart your content planning and creation. [Read more]() SEO [How to lead, mentor and motivate your SEO team]() [How-to-lead-mentor-and-motivate-your-SEO-team] Elevate your SEO team leadership skills with insights on setting meaningful KPIs, fostering diverse talents, and optimizing your workflow. SEO [AI-powered content marketing: A startup’s guide to success]() [AI-powered-content-marketing-A-startups-guide-to-success] Discover how to leverage AI to create compelling content, improve efficiency, and connect with your startup’s audience. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! 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