🔍 How Google's Search Generation Experience works

Plus, Google Core Update rollout completes, GA4 360 customization features, Google Ads certification changes and more. [View in browser]() | [Share]() Oct 20, 2023 [Search Engine Land]() Good morning, Search Marketer, did you know that: - AI snapshots now take 6.08 seconds to generate, on average? - 39.66% of the keywords trigger AI Snapshots? - Positions 1, 2 and 9 get cited the most in the AI snapshot’s carousel? - The AI snapshot most often uses six of the top 10 results to build its response (and uses none of the top 10 results 9.48% of the time)? These are just a few insights from an analysis of roughly 91,000 queries and their SERPs within Google’s Search Generative Experience (SGE). This is a must-read article on [how SGE works and the future of search]() from Search Engine Land contributor Michael King. BTW, join us at SMX Next for a panel featuring King, Lily Ray and Sara Resnick discussing SEO trends you need to know in 2024. [Register for free here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [DemandJump-497PageOneRankings_Ad]() SEO [How Search Generative Experience works and why retrieval-augmented generation is our future]() [How-SGE-works-and-why-RAG-is-our-future] Gauge the potential threat level of SGE on your site traffic. Get insights into the likely changes to the search demand curve and CTR model. SEO [Google October 2023 Core Update rollout is now complete]() [google-core-update-1920] This felt like a big update, taking almost 14 days to fully roll out. PPC [Google Analytics 4 adds new customization features for 360 customers]() [shutterstock_2309986045] The new features are only available to 360 customers using GA4 – those still using Universal Analytics 360 are being urged to switch over. Analytics & conversion [Unlocking business success with the power of data management]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. MarTech webinar [AI-Powered Marketing in 2024: A Playbook for Success]() [woman-watching-webinar-blue-banner_1920x1080] Learn how B2B marketers can make the most of rapidly evolving A.I. technology. Get actionable tips and find out which tools are ready to be used today. PPC [Google Ads rolls out stricter requirements for new certifications]() [shutterstock_2088569338] Tougher exam guidelines were rolled out as the platform released three new professional certifications on Skillshop. [MOZ-MDES-1859_MozCon2023_VidBundle_SELAd_NewsletterAd_CTA2_300x250_v2]() PPC [Microsoft Target CPA and Maximize Conversions move to general availability]() [shutterstock_2269496493] Advertisers across all markets can now use the automated bid strategies to optimize campaigns for "maximum results with minimal effort". SEO [LinkedIn to give Collaborative Articles more reach in search]() [human-robot-ai-machine-ss-1920] While Collaborative Articles have potential visibility benefits, some articles are 'drowning in half-truths and misinformation.' MarTech buyer's guides [Compare the top 10 marketing automation platform]() [MIR-marketing-automation-cover] This comprehensive 50+ page report will help you identify must-have features like predictive analytics and AI-based recommendations and compare leading vendors like Adobe, Oracle, and Salesforce. SEO [Survey: 70% of marketers feel overwhelmed by AI changes]() [ai-anxious] A lack of training and education, and an abundance of new AI tools, are big problems for marketers, a new survey finds. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [Why Dollar Shave Club cut its homegrown ecommerce system]() - [This week’s AI-powered martech releases]() - [SaaS companies embrace digital customer success]() - [HubSpot’s September 2023 releases: The manager’s guide]() - [Optimizely: A unified workflow for marketers]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()