🔍 Fixing unassigned traffic in GA4

Plus, new YouTube ad targeting features, Google Rich Results supporting paywalled content, SEO mistakes and more! [View in browser]() | [Share]() Oct 19, 2023 [Search Engine Land]() Good morning, Search Marketer, has unassigned traffic in GA4 been giving you a headache? If so, you’ve come to the right place. One of the biggest causes of unassigned traffic is the manual tagging of UTMs that do not follow Google’s recommendations. Fortunately, Search Engine Land contributor Gemma Fontané shares her [top tips]() on how to prevent unassigned traffic and ensure your campaigns are accurately tracked, including: - Manual tagging based on source and medium - Reporting identity - Event configuration - Ad blockers and other devices - Use of audience triggers Nicola Agius,Paid Media Editor [DemandJump-497PageOneRankings_Ad]() PPC [YouTube launches new feature to enhance product ad targeting]() [shutterstock_2182468559] Creators can now target potential customers at optimal moments by adding timestamps to the products they tag in videos. SEO [Google Rich Results Test now supports paywalled content]() [google-robot-mime-1920] You can use this new feature to validate that Google Search understands your content is paywalled. SEO [5 SEO mistakes sacrificing quantity and quality (and how to fix them)]() [5-SEO-mistakes-sacrificing-quantity-and-quality] Quality and quantity in SEO don't have to be mutually exclusive. Find out how to fix these common mistakes to scale your SEO efforts. SEO [Use AI to turn your calls into a competitive advantage]() [CallRail-1920x1080_Unlock-your-marketing-potential-150x84] It’s time to unlock your marketing potential. Today's MarTech webinar [Win Customer Loyalty with Cross-Channel Strategies]() [Why-we-care-about-loyalty-marketing] Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers. SEO [Google updates Favicon search documentation]() [google-favicon-robot-1920] Google removed the Favicon user agent and said you must allow Googlebot and Googlebot-Image for Google to index your site's favicon. [MOZ-MDES-1859_MozCon2023_VidBundle_SELAd_NewsletterAd_CTA2_300x250_v2]() PPC [10 questions to ask before you create a Google Ads account]() [10-questions-to-ask-before-you-create-a-Google-Ads-account] Ensure a smooth Google Ads account launch by addressing key factors like goals, assets, audience data, and more. MarTech buyer's guides [Compare the top 10 marketing automation platform]() [MIR-marketing-automation-cover] This comprehensive 50+ page report will help you identify must-have features like predictive analytics and AI-based recommendations and compare leading vendors like Adobe, Oracle, and Salesforce. PPC [5 reasons Amazon Ads is better than Google Ads for ecommerce]() [5-reasons-Amazon-Ads-is-better-than-Google-Ads-for-ecommerce] Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [The reality behind content marketing and AI]() - [Optimizely: A unified workflow for marketers]() - [B2B buyers see persistent problems with tech vendors]() - [4 ways to add personalization to your emails right now]() - [Multichannel attribution: Understanding the metrics behind successful campaigns]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()