🔍 Google's core update SEO horror stories

Plus new GBP attribute, antitrust trial updates, Baidu Search to integrate Ernie 4.0 and more. [View in browser]() | [Share]() Oct 18, 2023 [Search Engine Land]() Good morning, Search Marketer, the longer the rollout of this last Google update, the [Google October 2023 core update](), the more horror stories I hear from SEOs. I posted some of these stories [over here]() after reading through over 1,000 comments and forum posts from SEOs. Here are some select quotes from the hundreds of posts made over the past week: - “9 years in this, the first time I’ve seen such mayhem on any of my sites.” - “Currently, I am experiencing a -70% decrease in traffic, and in the long run, this would mean the end of the site!” - “46% down in last two weeks after three years being in top 5 rankings. Heads up and have faith, give it a bit of time.” - “The past week has been the worst in my site’s 2.5 years of history.” The two Google updates should be done rolling out in the coming days and I hope all of you only saw a positive outcome. Barry Schwartz,SEO horror story writer [MOZ-MDES-1859_MozCon2023_VidBundle_SELAd_NewsletterAd_CTA2_300x250_v2]() SEO [Google Business Profiles adds disabled-owned attribute to listings]() [woman-business-owner-wheel-chair-google-logo-1920] Google also added new accessibility features to Google Maps. PPC [Baidu to integrate ERNIE 4.0, which ‘rivals’ GPT-4, into Search]() [shutterstock_2250546155] The Chinese tech giant is planning to incorporate Ernie 4.0 into its search engine, which will change its SERPs. SEO [Advanced ways to use competitive research in SEO]() [Advanced-ways-to-use-competitive-research-in-SEO] Discover untapped SEO opportunities through unconventional competitive research. Use these tools and tactics to go beyond the basics. Analytics & conversion [How advertisers can leverage AI and automation at scale]() [Fluency-FLC07523_PR_TDM_1920x1080] Striking the balance between AI and human oversight, for brand safety, strategy and performance. MarTech webinar [Tomorrow! Turn one-time buyers into lifelong fans]() [webinar-screen-people-keyboard] Sick of acquiring new customers only to see them slip away? Join us for an exclusive webinar revealing how top brands use cross-channel marketing to transform one-time buyers into loyal brand advocates. SEO [How to repair your Google search results and reclaim your online reputation]() [How-to-repair-your-Google-search-results-and-reclaim-your-online-reputation] Learn three steps for removing or suppressing negative Google search results that harm your brand's reputation. [DemandJump-497PageOneRankings_Ad]() PPC [Transitioning to people management: 3 tips for search marketers]() [3-tips-for-search-marketers-transitioning-into-people-management] Here’s how you can get into the right mindset when transitioning from an individual contributor to a people management role. Advertising [Unlock 27% more site traffic and 2x ROAS with this CTV strategy]() [retargeting-bullseye-people-ss-1920] Download this guide to learn strategies for running prospecting and retargeting campaigns together with turnkey creative variations to maximize site traffic and ROAS. SEO [Google search antitrust trial updates: Everything you need to know (so far)]() [google-gavel-lawsuit-1920] The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [Mobile apps see a surge in consumer use and spending]() - [Compare 10 top marketing automation platforms]() - [Integrate introduces Data Guardian for privacy and compliance]() - [Influencer marketing: The bridge between B2B brands and genuine connections]() - [Why marketers should focus on growth loops, not funnels]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()