🔍 Google SEO recap

Plus, RGSP, Amazon Ads vs. Google Ads, SEO buy-in and more. [View in browser]() | [Share]() Oct 16, 2023 [Search Engine Land]() Good morning, Search Marketer, we recently had two confirmed Google algorithm updates – the [October core update]() and [October spam update](). While we didn’t have any big Google algorithm changes last week, we did have some big news. Let me catch you up. Google Search Generative Experience (SGE) can [create images and text](). SGE is also testing a [lite version](). Also of note, the new [Google-Extended directive won’t]() stop your content from being used in those AI-snapshots in the SGE interface. After over a decade of Google having indented search results, Google decided it was no longer helpful to indent results anymore and stopped doing so a few weeks ago. Danny Sullivan, Google’s Search Liasion [confirmed this](). There were no [big indexing issues]() last week, like we had the week prior. But a lot of people are complaining about indexing issues. I suspect that has to do with the core update rolling out now and Google’s algorithm deciding those pages do not deserve to be indexed. Oh, if you want to listen/watch me sum up the week’s news, I have a weekly video I publish on [YouTube](), [Spotify]() and other podcast platforms. Don’t worry, I talk fast and sum it all up in 10 minutes. Check out the [latest SEO video recap here](). Barry Schwartz,Fast SEO reporter [MOZ-MDES-1859_MozCon2023_VidBundle_SELAd_NewsletterAd_CTA2_300x250_v2]() PPC [What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained]() [shutterstock_1294394836] A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience. PPC [5 reasons Amazon Ads is better than Google Ads for ecommerce]() [5-reasons-Amazon-Ads-is-better-than-Google-Ads-for-ecommerce] Learn why you should leverage Amazon Ads for ecommerce and how it outshines Google Ads when it comes to conversions, ROI and long-term value. SEO [How communication issues prevent you from getting buy-in for SEO]() [How-communication-issues-prevent-you-from-getting-buy-in-for-SEO] Has your CEO or CFO rejected your SEO budget? Here’s why you should think about your conflict in terms of communication and safety. Analytics & conversion [Unlocking business success with the power of data management]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. MarTech webinar [Win Customer Loyalty with Cross-Channel Strategies]() [woman-watching-webinar-blue-banner_1920x1080] Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is a must for marketers. SEO [5 SEO content strategy considerations for 2024 and beyond]() [5-SEO-content-strategy-considerations-for-2024-and-beyond] Excel in the evolving search landscape and boost your brand's visibility on diverse platforms by following these SEO and content tips. [DemandJump-497PageOneRankings_Ad]() PPC [$84 billion of ad spend lost due to ad fraud in 2023]() [shutterstock_1452139694] This figure is expected to rise to $172 billion by 2028, according to Juniper Research. MarTech buyer's guides [Compare the top 10 marketing automation platform]() [MIR-marketing-automation-cover] This comprehensive 50+ page report will help you identify must-have features like predictive analytics and AI-based recommendations and compare leading vendors like Adobe, Oracle, and Salesforce. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Free training for search marketers [Actionable SEO and PPC tactics are a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [Pepsi, McDonald’s and the latest in digital out-of-home]() - [CLV: The metric that means money]() - [AI in marketing: How to balance automation and the human touch]() - [The latest jobs in martech]() - [AI-powered marketing in 2024: A playbook for success]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. 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