🔍 Generative AI optimization?

Plus, Google SGE now creates images, Google stops indented Search results, new Google Ads tool, share of search and more. [View in browser]() | [Share]() Oct 13, 2023 [Search Engine Land]() Good morning, Search Marketer, is it possible to proactively influence AI performance via large language model optimization (LLMO) or generative AI optimization (GAIO)? That’s the question explored in [the new article]() by Search Engine Land contributor Olaf Kopp. With some help from three data science experts, Kopp provides several key findings you won’t want to miss. Speaking of not missing out, SMX Next takes place online Nov. 14-15. Learn all about the latest SEO and PPC trends and changes. Check out the [full agenda here](). [Get your free SMX Next pass here](). Danny Goodwin,Managing Editor, Search Engine Land & SMX [Conductor-10-9-23]() SEO [LLM optimization: Can you influence generative AI outputs?]() [The-future-of-SEO-Can-you-really-influence-AI-powered-search-engines] Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search. SEO [Google Search Generative Experience can now create images]() [painted-google-robot-1920] Plus Google SGE can provide written drafts. SEO [Google Search officially stops indented results]() [woman-searching-laptop-google-logo-1920] Google's Search Liaison confirmed Google stopped indenting search results a "few weeks ago." PPC [Cracking the code on accurate attribution for connected TV]() [10.12.23_MNTN_TDM-Sponsored-Article_Design-Deliverables] The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms. MarTech webinar [From Overworked to Optimized: Expert Tips for a Productive and Balanced Team]() [Adobe-4] Every team member has unique potential. Join Adobe in exploring comprehensive strategies to ensure each one thrives, contributing to a harmonious and productive workflow. [Sign me up!]() PPC [Google Ads rolls out new tool for centralized access to all first-party data]() [shutterstock_2282781391] Google Ads Data Manager is initially launching in Google Ads to make it easier to use enhanced conversions and customer match [Semrush_SEL_eNL_10-9-23]() SEO [Share of search: The SEO metric you can’t ignore]() [Share-of-search-The-new-SEO-metric-you-cant-ignore] Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value. MarTech buyer's guides [Compare the top 10 marketing automation platform]() [MIR-marketing-automation-cover] This comprehensive 50+ page report will help you identify must-have features like predictive analytics and AI-based recommendations and compare leading vendors like Adobe, Oracle, and Salesforce. SEO [How to find your niche in SEO]() [How-to-find-your-niche-in-SEO] Get insights on how to narrow your focus, cater to specific market needs, and differentiate yourself in the competitive SEO industry. Free training for search marketers [The SMX agenda is LIVE!]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [AI-powered marketing in 2024: A playbook for success]() - [Amazon Prime Big Deal Days sales hold steady for other retailers too]() - [This week’s AI-powered martech releases]() - [Introducing Optimizely One: An OS for marketing]() - [InMobi launches new identity resolution tool]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()