🔍 Overlapping Google updates causing some heated search results

Google Ads Demand Gen rollout, engaging content, findability and more. [View in browser]() | [Share]() Oct 11, 2023 [Search Engine Land]() Good morning, Search Marketer, we are a few days into two big Google search ranking updates: the [October 2023 core update]() and [October 2023 spam update](). Both updates launched within 24 hours of each other. Now that we are a few days into both of these updates, we are [seeing some heated search volatility from Google](). Although Google said you shouldn’t be confused by these updates, there still is confusion. If your site was hit, was it hit by the spam update or the core update? One Google update targets spam. So if your site isn’t spamming, then you were likely hit by the core update. Either way, the advice is probably the same – create helpful, useful and unique content. And don’t spam Google. Hopefully, you only saw positive movement from these two Google updates. Barry Schwartz,Google algorithm multitasker [Semrush_SEL_eNL_10-9-23]() PPC [Google Ads rolls out Demand Gen to all customers globally]() [shutterstock_1169319058] The new AI-powered tool, which was designed specifically for social platform advertisers, includes new features, inventory and insights. PPC [Google Demand Gen campaigns: Migration and best practices]() [Googles-new-Discovery-How-to-prepare-for-Demand-Gen-campaigns] Gain early insights into Demand Gen best practices, including campaign and budget management, through real-world examples from beta testing. SEO [5 behavioral strategies to make your content more engaging]() [5-behavioral-strategies-to-make-your-content-more-engaging-] Transform your content into a powerful engagement tool. Learn how to craft compelling content that resonates with your target audience. Analytics & conversion [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. MarTech webinar [From burnout to brilliance with Adobe]() [Adobe-3] The challenge of efficient resource management has met its match. With Adobe’s guidance, you can masterfully steer your team away from burnout and towards brilliance. [Sign me up!]() Enterprise [The enterprise guide to elevating findability and ROI]() [The-enterprise-guide-to-elevating-findability-and-ROI] Learn about the four phases of a findability strategy and how this approach can lead to lasting customer relationships and meaningful ROI. [Conductor-10-9-23]() SEO [Analysis: FAQ rich results show on 17% of Google SERPs, down from 54%]() [woman-computer-google-logo-1920] FAQs rich results mostly only show for well-known, authoritative websites – but it's still possible to earn them. Google Ads [Create successful campaigns with this essential checklist]() [checklist-ss-1920] This checklist will guide you through audience definition, goal setting, channel selection, and budget distribution for a well-prepared and impactful campaign. SEO [How SEOs can detect and address user data leaks]() [How-SEOs-can-detect-and-address-user-data-leaks] Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection. Free training for search marketers [The SMX agenda is LIVE!]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] More than 70 sessions, keynotes, Q&As, meetups, demos, and more tackling cutting-edge topics from generative AI to GA4, PMax to SGE… it’s all yours for free, online November 14-15. See what’s in store and grab your free pass today! [See the agenda]() From MarTech - [Google Ads rolls out Demand Gen globally]() - [Rise of the empowered consumer: Navigating shifting consumer behavior]() - [The role of governance: Successful customer journey operations]() - [Are marketers cooling on CDPs?]() - [The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()