🔍 The Hagakure method for Google Ads management

Plus, Google Keyword planner drops forecasting, Google indexing issues, PPC tracking and analysis, AI content refreshes and more. [View in browser]() | [Share]() Oct 09, 2023 [Search Engine Land]() Good morning, Search Marketer, have your Google Ads accounts become too messy? Then you may want to implement the [Hagakure method for Google Ads management](). Haven’t heard of it? Neither had we until we read the latest article by Search Engine Land contributor Benjamin Wenner. Overall, according to Wenner, the method results in: - Better campaign management. - Quick adjustments to market shifts. - Smarter resource use. “Rather than narrow, hyper-specific targeting, Hagakure uses broad match types and automation, ensuring a wider yet relevant audience is reached,” Wenner explains. This method requires a big shift in thinking, but the payoff can be huge – one client saw a 300% growth rate. Impressive! Nicola Agius,Paid Media Editor [Semrush_SEL_eNL_10-9-23]() PPC [Google Keyword Planner drops keyword forecasting]() [shutterstock_2048187959] Individual and ad group keyword forecasting were quietly removed weeks ago due to low usage, according to Google's Ginny Marvin. SEO [Google resolves indexing issue with new content after nearly 6 hours]() [google-paper-fire-1920] Google confirmed the issue and said it delayed the indexing of newly published content between 1:30 pm and 7:20 p.m. PPC [6 tips to track and analyze PPC results]() [6-considerations-when-tracking-and-analyzing-PPC-results] Find out how to align goals, metrics, budgets, bid strategies, and audience insights for successful PPC performance evaluation. Analytics & conversion [Data-driven success lies within the power of simplicity]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes. Team management webinar [The Adobe playbook for balanced teams]() [Adobe-1] Balancing resources and maximizing output isn’t easy. With Adobe, uncover the step-by-step strategies that transform overwhelmed teams into well-oiled machines. [Discover more here!]() SEO [Google search antitrust trial updates: Everything you need to know (so far)]() [google-gavel-lawsuit-1920] The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet. SEO [How to use AI to refresh old blog content]() [How-to-use-AI-to-refresh-old-blog-content] Looking to breathe new life into your old blog posts? Here’s how to keep your content fresh and relevant with the help of AI. [Conductor-10-9-23]() SEO [Future-proofing digital experience in AI-first semantic search]() [Future-proofing-digital-experience-in-AI-first-semantic-search] Get ahead of the curve and deliver a seamless user journey with these 10 AI-driven semantic search strategies. PPC [Reddit expands its learning hub with new features, courses and certifications]() [shutterstock_788154133] The new resources aim to help advertisers better understand Reddit's audiences, unique targeting capabilities and ad formats. Performance marketing [Performance TV 101]() [CTV-Innovid] CTV has made the television advertising world vastly more accessible. And CTV offers the speedy setup and real-time results that advertisers expect from other digital channels like search and social media. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Free training for search marketers [Generative AI keynotes from ESPN, Optmyzr, and Search Engine Land]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Join us at SMX Next, online November 14-15, for FREE and unlock three exclusive keynotes exploring everything you need to know about generative AI — featuring Louisa Frahm, SEO Director at ESPN, Fred Vallaeys, CEO at Optmyzr, and Danny Goodwin, Managing Editor at Search Engine Land! [Preview the agenda]() From MarTech - [Meta launches genAI features for ads]() - [3 ways MOps can bridge the gap in marketing analytics]() - [New GA4 features improve security and report accuracy]() - [The latest jobs in martech]() - [Real Story Group launches free martech assessment tool]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()