🔍 Google October core update - algorithm updates galore

Plus, new GA4 features, Meta fees, Amazon AI, U.S. vs. Google antitrust trial news and more. [View in browser]() | [Share]() Oct 06, 2023 [Search Engine Land]() Good morning, Search Marketer, just when you thought you had a bit of time to breathe, Google announced the [October 2023 core update](). This is not to be confused with the [Google October 2023 spam update](), which started rolling out the day prior. Nor should it be confused with the [September 2023 helpful content update](), which just finished rolling out Sept. 28. This is a core update and generally these core updates have a widespread impact across many websites. This new October core update will take about two weeks to fully rollout. We will update you when both the core and spam updates are completed. The holidays are approaching. Maybe you can take a breather then? Don’t hold your breath. 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