🔍 Did the Google helpful content update target SEO-first content?

Plus, Microsoft audience ad updates, user data leaks, YouTube marketing trends, offline conversion tracking and more. [View in browser]() | [Share]() Oct 04, 2023 [Search Engine Land]() Good morning, Search Marketer, now that the [Google September 2023 helpful content update]() is fully rolled out, it’s time examine its impact. The more I look into this update, the more it seems like Google went hard after SEO-first, or search engine-first content. There are always exceptions with any update, where Google may have got it wrong. But this update? It reminds me of the old Google Penguin and Panda update days. The big difference: the tracking tools showed calmer weather during this helpful content update. In any event, check out my story on the [impact of the Google helpful content update](). Barry Schwartz,SEO weather reporter [CallTracking-1]() SEO [Impact of the Google September 2023 helpful content was big for the SEO industry]() [google-logo-explode-1920] Overall, the tools did not show as much volatility with the helpful content update than it did with core updates - but this was a big update. PPC [6 Microsoft Audience Ads product updates]() [shutterstock_1965492337-150x75] The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences. SEO [How SEOs can detect and address user data leaks]() [How-SEOs-can-detect-and-address-user-data-leaks] Discover the hidden dangers of user data exposure and why SEOs play a crucial role in data safeguarding and privacy protection. Analytics & conversion [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. E-commerce webinar [Elevate your e-commerce game with Google’s unrivaled strategies]() [Channable-1] Embark on a journey where strategy and innovation merge to forge the future of e-commerce success with Google Performance Max. Guided by paid search experts, this webinar will illuminate pathways to elevate your business to unparalleled heights. [Save my seat!]() SEO [3 key trends reshaping YouTube marketing today]() [3-key-trends-reshaping-YouTube-marketing-today] Here's the lowdown on AI-generated content, community building and multi-language audio in the world's largest video-sharing platform. PPC [Offline conversion tracking to boost lead gen strategies]() [Offline-conversion-tracking-to-boost-lead-gen-strategies] Find out when and how to incorporate offline conversion tracking effectively and learn from lead gen success stories. [Adobe-10-2-23-300x250-1]() SEO [Fashion ecommerce: How to analyze search demand and forecast trends]() [Fashion-ecommerce-How-to-analyze-search-demand-and-forecast-trends] Here's how a holistic, search data-led approach can help fashion ecommerce brands boost value creation and SEO impact. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. SEO [Google search antitrust trial updates: Everything you need to know (so far)]() [google-gavel-lawsuit-1920] The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet. Free training for search marketers [Generative AI keynotes from ESPN, Optmyzr, and Search Engine Land]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Join us at SMX Next, online November 14-15, for FREE and unlock three exclusive keynotes exploring everything you need to know about generative AI — featuring Louisa Frahm, SEO Director at ESPN, Fred Vallaeys, CEO at Optmyzr, and Danny Goodwin, Managing Editor at Search Engine Land! [Preview the agenda]() From MarTech - [How Citizens Bank transformed content to meet changing customer needs]() - [A look ahead to Amazon’s Prime Big Deals Days]() - [Marketo’s September 2023 releases: A manager’s guide]() - [Case study: How Komet USA embraced agile marketing]() - [Martech is automating its way into a talent crisis]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()