🔍 Microsoft and Google's bogus journey

Plus, YouTube audience insights, X & GDN partner, TikTok ad-free subscriptions, Reddit Ads Manager and more. [View in browser]() | [Share]() Oct 03, 2023 [Search Engine Land]() Good morning, Search Marketer, could AI help make Google even more dominant? Is that even possible? Google is allegedly willing to pay publishers for exclusive content rights, according to [Microsoft CEO Satya Nadella’s testimony]() yesterday at the ongoing U.S. vs. Google antitrust hearing. This would cripple all search competitors, he said. “The distribution advantage Google has today doesn’t go away. In fact, if anything, I worry a lot that – even in spite of my enthusiasm that there is a new angle with AI – this vicious cycle that I’m trapped in could become even more vicious because the defaults get reinforced,” Nadella said. With $100 million invested in Bing, Microsoft will continue to remain a small player in Search, what Nadella called the “biggest no-fly zone of all.” Meanwhile, we’re creeping toward a time when Google could do incredible damage to consumers, competitors and an entire ecosystem that relies on it for advertising and traffic. Danny Goodwin,Managing Editor, Search Engine Land & SMX [CallTracking-1]() PPC [Microsoft CEO: AI will make Google more dominant]() [bing-vs-google-robots-arm-wrestle] Despite investing $100 billion in Bing, the search engine simply can't compete with Google due to its monopoly position, says Satya Nadella. PPC [YouTube rolls out new audience insight tools]() [shutterstock_393295276] The platform now provides clarity on membership cancellation, and can compare new and returning viewer data. PPC [X (Twitter) partners with Google Display Network]() [shutterstock_2318800323] The social platform has decided to outsource the sale of some of its ad space following a 59% decline in ad revenue. Analytics & conversion [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Data webinar [From data confusion to data confidence]() [Rhetorik-1] Confused about compliance? Curious about coverage? Let our Rhetorik specialists guide you, equipping you with the knowledge and tools needed for data-driven success. [Save my seat!]() PPC [TikTok set to trial ad-free subscription for $4.99]() [shutterstock_1792585345] The social platform, which generates the majority of its income from ad revenue, is reportedly keen to diversify where its money comes from. PPC [Reddit unveils Ads Manager updates for improved community targeting]() [shutterstock_2288794979] The enhanced audience insights can help advertisers to strategically plan and execute their campaigns more effectively. [Adobe-10-2-23-300x250-1]() PPC [How out-of-order ad promotion works on Google Search]() [How-out-of-order-ad-promotion-works-on-Google-Search] Learn how Google's out-of-order ad promotion in search auctions impacts ad positioning and advertisers' strategies. MarTech special reports [Why marketers should care about customer journey orchestration]() [CJOMIR_cover-1920x1080-1] CJO is essential to creating seamless customer experiences across all touchpoints. Here’s what you need to know. SEO [How to do a quick SEO accessibility check]() [How-to-do-a-quick-SEO-accessibility-check] Explore 10 accessibility elements that ensure inclusivity for all users while influencing your site's search visibility. PPC [Microsoft blames Google for Apple rejecting offer to buy Bing]() [shutterstock_1404431909] Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple. Free training for search marketers [Your SMX agenda preview is here...]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Expert-led sessions, eye-opening keynotes, live Q&A with speakers, engaging Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online Nov. 14-15 for an unforgettable training experience. [See your agenda preview]() From MarTech - [Martech is automating its way into a talent crisis]() - [Data lessons from a successful Taylor Swift exhibit]() - [Why we care about retail media networks]() - [How experimental marketers can drive martech utilization]() - [15 cutting-edge tools every B2B marketer should know]() [bit.ly/SELdailynewsletter]() Connect with us! 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