🔍 Testing, proving and reevaluating in PPC

Plus, YouTube video view campaigns, TikTok’s new AI creative assistant, Reddit removes ad personalization opt-out, GA4 for local and more. [View in browser]() | [Share]() Oct 02, 2023 [Search Engine Land]() Good morning, Search Marketer, when was the last time you reevaluated your match type and bidding strategies? Testing new strategies is crucial to effectively optimize costs and maximize campaign performance, as highlighted in a new report comparing broad match and exact match. The research found that exact match outperforms broad match for the majority of accounts, while maximizing conversion value outperforms maximize conversions – which wasn’t what Optmyzr evangelist Navah Hopkins expected. “The biggest takeaway from looking at the data is not taking anything for granted. Just because we’re told X is true, it’s important to test and prove whether it’s viable in our accounts before committing to it or discarding it,” Hopkins said. Check out [our article]() for a full breakdown of the report’s findings. Nicola Agius,Paid Media Editor [CallTracking-1]() Paid social [YouTube rolls out video view campaigns globally]() [shutterstock_1064473979-1] VVCs help advertisers achieve 40% more views on average than in-stream skippable CPV campaigns, according to Google. PPC [TikTok launches AI-powered creative assistant to streamline ad creation process]() [shutterstock_1634542249] The tool leverages TikTok creative insights to offer data-led suggestions that could improve your campaign's performance. PPC [Reddit is removing the ability to opt-out of ad personalization]() [shutterstock_2178795923] Reddit won't be serving more ads as a result, but users can expect to see ads that are more relevant. Analytics & conversion [Data and AI ignite real-time customer conversations and tangible business results]() [MarTech-Podcast-Cover] Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success. Email intelligence webinar [Revolutionize your approach with email address intelligence]() [AtData-4] Personal, professional, and power-packed. Discover the depth and breadth of opportunities your email address offers in driving successful data-driven outcomes. [Sign me up!]() SEO [5 useful GA4 dashboards for local SEO]() [Google-Analytics] Wondering where to go in GA4 to gather local SEO insights? These dashboards are key to developing an effective strategy. PPC [3 tips for boosting sales with paid search promos and discounts]() [How-to-Use-Promos-Discounts-in-PPC] Learn three ways to use promotions and discounts in paid search to help you boost sales and capitalize on the holiday rush. [Adobe-10-2-23-300x250-1]() SEO [How to recover from the Google rich results shake-up]() [How-to-recover-from-the-Google-rich-results-shake-up] Learn the far-reaching consequences of Google's changes to HowTo and FAQ rich results and actionable steps to get back on track. MarTech special reports [Marketing attribution & performance management platforms guide]() [Marketing-Attribution-and-Perforamance-Management-featured-image] MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business. SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Free training for search marketers [Your SMX agenda preview is here...]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Expert-led sessions, eye-opening keynotes, live Q&A with speakers, engaging Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online Nov. 14-15 for an unforgettable training experience. [See your agenda preview]() From MarTech - [15 cutting-edge tools every B2B marketer should know]() - [The latest jobs in martech]() - [The ethics of AI-powered marketing technology]() - [This week’s roundup of AI-powered martech releases]() - [Spotify introduces video ads on Roku]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()