🔍 TikTok Search now links out to Google

Plus Google ad price manipulation, helpful content update, Google says links aren't a top 3 ranking factor and more. [View in browser]( | [Share]() Sep 25, 2023 [Search Engine Land]() Good morning, Search Marketer, [TikTok Search]() is testing showing Google Search results in its app. Surprised by this news? We certainly were. The social platform has not confirmed whether a financial agreement exists with Google. However, this partnership could be good news for brands, potentially exposing your content ranked on Google to some of those [51% of Gen Z women who prefer TikTok Search](). The timing could be better, considering [Google’s ongoing antitrust trial](). Accused of using underhanded tactics to maintain its status as the world’s leading search engine, Google has allegedly paid Apple $10 billion a year to be its default search engine, making it hard for rivals to compete. Now is Google about to try something similar with TikTok? Nicola Agius,Paid Media Editor [Conductor-Third-Door-Paid_Banner]() SEO [TikTok testing displaying links to Google search results]() [robot-dance-tiktok-google-logos-1920] TikTok is showing links to conduct a search at Google Search. PPC [Google accused of downplaying ad price manipulation]() [google-delay-airport-sign-1920] Some advertisers believe Google quietly inflates ad prices by 100% – a stark contrast to the 5% suggested by the search engine. PPC [Google denies manipulating ad auctions in resurfaced SMX Advanced clip]() [Screenshot-2023-09-22-at-17.45.22] Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently". SEO [Google’s helpful content update did not yet target hosted third-party content]() [google-police-1920] Gary Illyes from Google said this was just a change made to the documentation and was not implemented in its algorithms yet. 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