🔍 Google admits to sneaky ad price tactics

Plus, automatically created assets, Google’s new checkout report, Meta Verified rolls out to businesses,, YouTube ad blockers, and more. [View in browser]( | [Share]() Sep 21, 2023 [Search Engine Land]() Good morning, Search Marketer, Google caused quite a stir after admitting to [increasing ad prices]() to meet revenue targets. Google Ad executive, Jerry Dischler, revealed the search engine quietly raises prices by 5% “frequently” – sometimes, it’s as much as 10%. The bombshell is one of the latest company secrets to make global headlines at the [federal antitrust trial](). Speaking of Google Ads, PPC expert Amy Hebdon issued a stark reminder to advertisers that the platform is not a utility for ads management – it’s a sales tool for a Fortune 10 company. Check out her article on the [tactics]() Google Ads uses to ensure the house always wins – and more importantly, how you can outsmart it. Nicola Agius,Paid Media Editor [Moz-BA-SELSept-300x250-1]() PPC [Google rolls out automatically created assets to all advertisers]() [google-logo-ripped-apart-1920] ACAs are also now available in seven new languages. PPC [Google launches new report that flags checkout issues on e-commerce sites]() [google-data-file-1920] The Checkout Journey report helps brands resolve checkout issues promptly for an improved user experience. PPC [YouTube’s crackdown on ad blockers intensifies]() [Shutterstock_293731811] The platform warns it will block video playback unless users allow ads or pay $13.99 a month for YouTube Premium. SEO [White hat link building strategies that work in 2023]() [Admix-header] Discover how quality links can elevate a website's credibility and boost rankings with no shortcuts – just straightforward strategies Google [Overcoming the Google SGE Challenge]() [woman-watching-webinar-blue-banner_1920x1080] Join this webinar to assess the impact Google Search Generative Experience (SGE) will have on your organic traffic and learn how to recover from expected traffic drops. PPC [Meta Verified is rolled out to brands on Instagram and Facebook]() [Shutterstock_2065638467] The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered. PPC [Microsoft Advertising launches new video ad product]() [microsoft_advertising_1920] 'You can get started in just a few clicks, there are no long onboarding processes, no set-up fees, and it's simple to optimise.' [Semrush_SEL_eNL_Sept2023_300x250]() SEO [How to follow Google Business Profile guidelines]() [How-to-follow-Google-Business-Profile-guidelines] Here's why understanding Google's guidelines is vital for your Business Profile's success and how to avoid suspension. SEO [How to create an SEO content plan with Google Sheets functions]() [How-to-create-an-SEO-content-plan-with-Google-Sheets-functions] Prioritize content creation and updates with these simple, time-saving functions and formulas in Google Sheets. Research [This year's top consumer trenads]() [global-digital-trends-1920x1080-1] Learn the latest consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. PPC [Go beyond Google Ads with programmatic advertising]() [Go-beyond-Google-Ads-with-programmatic-advertising] Is your B2B digital advertising program ready for a boost? Explore programmatic advertising and its potential for B2B success. Free training for search marketers [Your SMX agenda preview is here...]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Expert-led sessions, eye-opening keynotes, live Q&A with speakers, engaging Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online Nov. 14-15 for an unforgettable training experience. [See your agenda preview]() From MarTech - [Salesforce says an internal action caused service outage]() - [3 ways marketing automation drives cross-functional alignment]() - [Why women must have a voice at the AI table]() - [Channel99 announces verification pixel technology for B2B]() - [AI for all: How anyone can create AI solutions]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()