🔍 How traditional search helps generative AI

Plus, Google Ads inflated ad prices, TikTok AI content label, Pinterest ads and AdSense updates, X going paid and more. [View in browser]( | [Share]() Sep 20, 2023 [Search Engine Land]() Good morning, Search Marketer, after a couple of months of zero updates from Google Bard, Google released a slew of new features. The one most interesting to me, being a search guy and all, is a new feature to let [Google Search double check the answer provided by Bard](). All you have to do is click on the “G” Google logo icon and Google Search will read the answer provided by Bard and color code the lines that Google Search thinks are correct and incorrect. The correct answers are color-coded green and the incorrect answers are color-coded a brownish-orange color. In short, Google Search is validating what Bard is saying by using content across its huge search index. I believe Google is already using this logic to formulate answers in the Search Generative Experience but now we see it with our own eyes in Bard. Barry Schwartz,Generative search guy [Semrush_SEL_eNL_Sept2023_300x250]() SEO [Google Search can now validate responses from Bard]() [google-butler-bard-1920] Plus, Bard PaLM 2 model is better, expanded more features and new Bard extensions. Paid social [Google quietly increases ad prices to meet targets, claims exec]() [google-delay-airport-sign-1920] The search engine reportedly raises prices by up to 10% without informing advertisers. PPC [TikTok rolls out new label for AI-generated content]() [shutterstock_1451827259] The platform also plans to start automatically labelling content it detects may have been created or edited using AI. Content [How to grow and retain clients with AI-powered ‘Conversation Intelligence’]() [CallRail-SEL-1920x1080-1-150x84] Use CallRail’s AI-powered products to uncover actionable insights, fuel new marketing strategies and prove your value to clients. Data webinar [Why real-time data is your marketing's unsung hero]() [snowplow-4] Stop wondering why your campaigns aren’t hitting the mark. Our upcoming webinar unveils the transformative impact of real-time data on your marketing strategies. [Sign me up!]() PPC [8 new and updated Pinterest products for advertisers]() [pinterest_1920] The new and improved tools have been designed to help brands better connect with the Pinterest audience. PPC [Google AdSense adds new tools to make site verification faster and easier]() [Shutterstock_702415858] The platform now offers real-time verification and meta-tag verification in addition to its existing methods. [Moz-BA-SELSept-300x250-1]() PPC [Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots]() [shutterstock_2336243341] 'it’s the only way I can think of to combat vast armies of bots.' SEO [Google autocomplete: The silent threat to your online reputation]() [Google-autocomplete-The-silent-threat-to-your-online-reputation] Learn how negative autocomplete keywords about your brand can shape people's perceptions and influence their decisions. Data [Report: Get better quality B2B marketing data]() [B2B-marketing-Why-driving-demand-is-not-enough] Get this report today to learn how to improve customer experience, business outcomes, and overall data quality. SEO [Trojan horse SEO: How to gain traction in new markets]() [Trojan-horse-SEO-How-to-gain-traction-in-new-markets] Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche. PPC [Are you being manipulated by Google Ads?]() [Are-you-being-manipulated-by-Google-Ads] Dive into the covert persuasion tactics Google Ads uses to ensure the house always wins and discover strategies to outsmart the house. Free training for search marketers [Your SMX agenda preview is here...]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Expert-led sessions, eye-opening keynotes, live Q&A with speakers, engaging Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online Nov. 14-15 for an unforgettable training experience. 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