🔍 Everything matters in SEO

Plus, Google Ads data migration confusion, limited by bid strategy status, Microsoft AI bid strategies, website redesign SEO checklist and more. [View in browser]( | [Share]() Sep 19, 2023 [Search Engine Land]() Good morning, Search Marketer, I saw a quote going around in an SEO group that claimed “It’s ALL about getting the click. Nothing else matters.” These types of absolute statements about SEO bug me. While “the click is everything” may be true for some people doing SEO, there is no Holy Grail “SEO thing” that matters to every brand or website. What happens after the click has always mattered more to me. Is the content helpful or useful? Does the website offer a satisfying experience? Does your page convert into revenue, a subscription, demo or some other mission-critical business metric? Clicks matter, sure. But you know what else matters? Content optimization. Technical optimization. User experience. Intent. Your brand. Links. Visibility. Making money. You can get a click, sure, but sometimes you can get a worthless click (or many of them). Where’s the value in getting a click from a person who visits once and never comes back? Danny Goodwin,Managing Editor, Search Engine Land & SMX [Semrush_SEL_eNL_Sept2023_300x250]() PPC [Google Ads apologizes after automatic data migration causes confusion]() [7-New-Google-Ads] The changes will impact anyone who did not manually opt out of automatically created GA4 properties. PPC [Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns]() [google-data-file-1920] 'Looks like the manual bidding days are coming to an end.' PPC [Microsoft Audience Ads announces new AI bid strategies and market expansion]() [Shutterstock_1402377221] The tech giant is now serving ads to 187 countries around the world. SEO [How and why to create a brand]() [IMN-How-and-Why-to-Create-a-Brand] There’s no simple solution, but here is what your branding strategies should include. Data webinar [The key to marketing success isn't another software tool]() [snowplow-3] The right data at the right time can make all the difference. Find out how to optimize your marketing strategies using real-time data in our upcoming webinar. [Sign me up!]() SEO [Website redesign SEO checklist: Retaining and improving SEO]() [How-to-retain-and-improve-SEO] Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO. [Moz-BA-SELSept-300x250-1]() SEO [How to find ideal niche keywords]() [find-keyword-ideas] Boost your SEO! Uncover how to find ideal niche keywords, decode search intent, and implement them in your strategy for increased visibility. Best practices [Marketer's guide to US privacy]() [privacy-policy-1920x1080-1] Discover everything you need to know about the enhanced privacy rights granted to US consumers in 2023 and how they will impact your marketing campaigns. SEO [How to use Quora for SEO and research]() [quora] Learn how to think outside traditional search volumes and keyword metrics and explore unlimited discussions on a particular topic on Quora. Free training for search marketers [Your SMX agenda preview is here...]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Expert-led sessions, eye-opening keynotes, live Q&A with speakers, engaging Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online Nov. 14-15 for an unforgettable training experience. [See your agenda preview]() From MarTech - [A sales-side view of marketing, automation and AI]() - [Google apologizes for GA4 data migration confusion]() - [Discover cutting-edge martech solutions for free – online next week!]() - [Google launches AI tool for YouTube ad optimization]() - [HubSpot’s August 2023 releases: The manager’s guide]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()