🔍 PMax: Everything you need to know

Plus, Google helpful content changes, new YouTube ads optimization tool, Microsoft’s AI content stumble and more! [View in browser]( | [Share]() Sep 18, 2023 [Search Engine Land]() Good morning, Search Marketer, if you haven’t jumped on the Performance Max bandwagon yet, you could be missing out. When used correctly, PMax is in a different league to other Google Ads campaigns for: - Inventory and ad spend - Reporting - Transparency - Control - Involvement Put simply, it’s a powerful tool to drive conversions and maximize ROI – but the secret to achieving these results is approaching it with a different mindset to Search and Shopping. Learn all about it in [Google Performance Max: Everything you need to know](), a guide by Search Engine Land contributor Menachem Ani. Nicola Agius,Paid Media Editor [Semrush_SEL_eNL_Sept2023_300x250]() SEO [What’s new with the Google helpful content update]() [fixing-google-content-logo-1920] Now that Google has released the September 2023 helpful content update, let's dig in to see what is new. PPC [Google launches new AI tool to improve YouTube ad optimization]() [youtube-1920] Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. SEO [Google search antitrust trial updates: Everything you need to know (so far)]() [google-gavel-lawsuit-1920] The landmark court case brought by the US Justice Department could spell huge changes for Google and the future of the Internet. SEO [How and why to create a brand]() [IMN-How-and-Why-to-Create-a-Brand] There’s no simple solution, but here is what your branding strategies should include. Data webinar [Unlock the full potential of your marketing data]() [snowplow-2] The best campaigns are built on the best data. Don’t miss our upcoming webinar to discover how real-time data can transform your marketing effectiveness. [Save my seat!]() SEO [Microsoft calls deceased NBA player ‘useless’ in AI-written obituary]() [shutterstock_381402628] The MSN article that was supposed to pay tribute to the late NBA star Brandon Hunter was offensive and incomprehensible. SEO [SEO, generative AI and LLMs: Managing client expectations]() [Generative-AI-in-search-What-search-marketers-should-prepare-for] Managing client expectations requires a calculated approach, especially when the ultimate goal is scaling SEO using generative AI. [Moz-BA-SELSept-300x250-1]() SEO [A guide to multichannel marketing for one-person marketing teams]() [concentrating-confident-woman] Being a one-person marketing team can be an exciting, if stressful opportunity. Learn how to make your role feel much more manageable. PPC [Properly preparing for the predictable: Peak seasonality]() [search-demand] You know your peak season is coming, but are you actually prepared for it? Here's what you should do before traffic and CPC increases. Email marketing [2023 State of Email Workflows Report]() [MPP-email-marketing-1] Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report! SEO [The latest jobs in search marketing]() [hiring-in-search-marketing] Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Free training for search marketers [Actionable tactics are just a click away]() [Do-your-SEO-and-PPC-teams-need-upskilling-or-reskilling] Dozens of expert-led sessions, eye-opening keynotes, live Q&A with speakers, invigorating Coffee Talk meetups, live AI demos, instant on-demand access, a certificate of attendance… it’s all yours for free at SMX Next. Join us online November 14-15 for an unforgettable training experience. [Secure your free spot]() From MarTech - [Why tight budgets mean maximizing content]() - [Stensul introduces dynamic content authoring for Salesforce and Marketo]() - [Adobe Experience Cloud on pace for record earnings]() - [The latest jobs in martech]() - [CMOs more likely to be responsible for AI, less likely to understand it]() [bit.ly/SELdailynewsletter]() Connect with us! [LinkedIn]() [Twitter]() [Facebook]() [Email]() [Search Engine Land]() Reach the Search Engine Land community. Learn about advertising/sponsorship [here](). This email was sent to {EMAIL}. [Unsubscribe.]() [We respect your privacy.]() This email was sent by: Search Engine Land - a Third Door Media, Inc. publication with headquarters at 88 Schoolhouse Road, PO Box 3103, Edgartown, MA 02539 [Manage my subscriptions.]() © 2006-2023 Third Door Media. All Rights Reserved. Safelist us. [To ensure delivery to your inbox, add us to your address book.]()